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Laguna Real Estate – January 2022 Monthly Report

by | Feb 7, 2022 | Laguna Real Estate | 0 comments

Manager

January brings much more promising results for the SEO and Google Ads campaigns, which is pleasing to see. Site traffic increased by a very favourable 59.0%, with a high overall trend. A significant number again arrived through organic (SEO) channels – up 140% from the previous month. The site’s average SEO rank saw a favourable 2.0% rise, with all our keywords sitting on Google’s first page of search results. January saw us create SEO-optimised content for the GMB listing. In February, we will focus on-page optimisations on the ‘Real Estate Agent Noosa’ to see it move up from its 8th spot ranking. In terms of our Google Ads campaign, results are much more positive. Clicks and Impressions have again risen, as has Conversions. We did see a lower conversion rate, but also a lower cost per conversion, which is welcome. We will now focus on optimising ad copy to improve relevance and add trust elements, alongside revisions to sitelink extensions.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 8th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 10th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 10th position (first page)
  • In January, we were able to create and post SEO optimised content for the GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/340FM49.
  • Through the month of February, we plan to focus our on-page strategy on the keyword ‘Real Estate Agent Noosa’ as it has significant monthly searches and to further boost its organic ranking in Google search results.

    • Google Ads Analysis

  • 21 Conversions
  • 899 Clicks
  • 17.91% CTR
  • 2.34% Conversion rate
  • January has been great for the Google Ads campaign. We have seen a 16.91% increase in traffic and 3.22% reduction in cost per conversion. With total conversions being the same as in December, we were able to reduce costs due to lower cost per click.
  • However, we have noted a decrease in overall conversion rate and click through rate.
  • With that being said, the plan for February is to optimize the ad copy to improve relevance, avoid any disconnect with the landing page, and add more trust elements and benefits as it would really help with setting the searcher’s expectation on the landing page and the actual service based on the ad. We will also revise the sitelink extensions. Although these do not always appear with the ads, well-structured sitelink extensions provide additional information about the business, which can potentially increase clicks and conversions.