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Laguna Real Estate – July 2020 Monthly Report

by | Aug 7, 2020 | Laguna Real Estate | 0 comments

Manager

The month of July has seen some impressive stats across the board for both SEO and Google Ads. We have seen a significant 54% increase in the overall website traffic with the majority of this increase coming from the organic (SEO) website traffic. From 2,274 organic website visits in June to 3,394 organic visits in July, we’re very pleased to see this continued increase from the previous months as well. The SEO rankings themselves have been able to secure their page 1 rankings with the term ‘Noosa real estate’ even moving from 11th position on the second page to 10th position, now at the bottom of the first page of results. Our goal through August is to continue with our off-page strategy to further boost the rankings into the top 3 positions on the first page of Google’s results. In terms of the Google Ads campaign, it’s been very positive to see 6 total conversions achieved through the month of July. Through the coming month we will be working to optimise the campaign to see a much higher conversion rate and further improvements for the click through rate, which in turn should also produce a higher number of conversions.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 10th position (first page)
  • The off-page strategy will be used through August to encourage the rankings to move closer to the top 3 results on the first page of Google’s results

    • Google Ads Analysis

  • 6 Conversions
  • 690 Clicks
  • 17.9% CTR
  • 0.9% Conversion rate
  • July has been a very pleasing month for the Google Ads campaign. We have seen pleasing numbers for the overall traffic and a very high click through rate which indicated that our targeted keywords have a very high relevance. Our cost per conversion is currently sitting at a positive position as well, and with 6 conversions achieved through the month we’re very pleased with the first full month of results. Our plan for the month of August is to structure the campaign to achieve a higher conversion rate which will also lead to an increase in the number of conversions.