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Laguna Real Estate – May 2021 Monthly Report

by | Jun 9, 2021 | Laguna Real Estate | 0 comments

Manager

The month of May has produced a slower set of data for both the SEO and Google Ads campaign. This illustrates room for improvement in both of these campaigns. To start, there has unfortunately been a 21% decrease in overall website traffic. This can be attributed to dips in site visitors brought in by the organic (SEO) and CPC channels. Driving more traffic will definitely be one of the objectives for the coming month of June. For the SEO campaign, the average SEO rankings has gone down this month as keywords drop from their previous rankings. This includes the performance of many of the campaign’s targeted keywords. We have noted the keyword ‘Noosa real estate agent’ drop down from the top 1 position to the 4th on Google search results (still on the first page of results). We aim to boost these rankings for the coming month by utilising on-page optimisations. On the Google Ads front, although the numbers that are currently on the board aren’t necessarily negative for the campaign, they are still lacking in comparison to the previous month. This is evident in the decrease of clicks, impressions, CTR, and conversion rate. We will be changing the ad copies for the coming month of June in order to boost these data, at a (ideally) lower cost.

SEO Analysis

  • 2 keywords ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 4th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 13th position (second page)
  • In May, we were able to write SEO optimised content for the keyword ‘real estate agent Noosa’ and shared it on GMB listing to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/34lx1yn
  • Through the month of June, we will shift our focus to the off-page strategy to ensure we can see some boosts in the organic rankings in the top 3 results.

    • Google Ads Analysis

  • 10 Conversions
  • 732 Clicks
  • 10.6% CTR
  • 1.4% Conversion rate
  • However, we have noted the campaign’s stats are lower across the board compared to the previous month.
  • With that being said, we will structure the campaign to encourage consistency in the number of conversions along with the way, which will allow us to see conversions achieved each week during the month. We would also look into optimising the ad copies approach to encourage an increase in both the overall traffic and CTR