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Laguna Real Estate – November 2021 Monthly Report

by | Dec 7, 2021 | Laguna Real Estate | 0 comments

Manager

November has brought mixed but overall still positive results for the SEO and Google Ads campaigns. Site traffic dropped by 21.4%, though the overall trend of user traffic saw several peaks. A significant number of users arrived through organic (SEO) channels, which is pleasing to see. More favourably, average session duration increased, which means our content continues to be relevant to site visitors. On the other hand, average SEO rank dropped by 8.7%, but we’ve retained all our keywords on the first page of search results, which is a win. The ‘Noosa Heads real estate’ target keyword now ranks 9th, up from its previous position of 12th. For our Google Ads campaign, we also see mixed but optimistic results. Both Clicks and Impressions have increased, which led to an 11.9% rise in our Click Through Rate – we now have an 18.9% CTR. We did see a decrease in conversions, however. We will address this in December by optimising ad copy for more relevance, and adding more trust elements to set searcher expectations.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa Heads real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 9th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 10th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 9th position (first page), up from 12th position (second page) in the previous month.
  • In November, we were able to create and post SEO optimised content for the GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3E6RozF.
  • Through the month of December, we plan to focus our on-page and off-page strategy on the keyword ‘Noosa real estate’ to further boost its organic ranking in Google search results.

    • Google Ads Analysis

  • 3 Conversions
  • 684 Clicks
  • 18.87% CTR
  • 0.44% Conversion rate
  • November has been challenging for the Google Ads campaign. We have seen an increase in traffic and CTR. This was mainly due to being able to reduce the avg. CPC from $0.54 to $0.41, which allowed us to reach more searchers.
  • However, we have noted a decrease in overall conversion rate and cost per conversion.
  • With that being said, the plan for December is to optimize the ad copy to improve relevance, avoid any disconnect with the landing page, and add more trust elements and benefits as it would really help with setting the searcher’s expectation on the landing page and the actual service based on the ad.