Manager
November continues October’s favourable performances, with many wins and improvements across the board. Website traffic continues to increase, with a fairly consistent trend that spiked mid-month. Average session duration did see a small drop, but it remains well over a minute – and for organic search users, over two minutes. The site saw over 10,000 visitors, with 26.2% of them arriving through SEO channels. In terms of SEO, the website’s average SEO rank has picked back up, although we did lose some keywords from the first page of Google search results. Meanwhile, the Google Ads campaign saw improvement, with a higher conversion rate and more conversions compared to the month prior. Cost per conversion has also decreased, which is very welcome. One less favourable note is that competitor search terms still trigger ads, which do not become leads. In November, we focused on-page optimisations on the ‘Noosa real estate’ keyword and created optimised content for the Laguna Real Estate Agent Tewantin GBP listing. For Google Ads, we transitioned to GA4 for conversion and traffic tracking. This December, we will focus on off-page SEO optimisations to boost site links, and update the negative keywords list.
SEO Analysis
4 keywords ranking in top 3 (first page) results
7 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 6th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 6th position (first page)
Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
Keyword ‘Noosa real estate’ ranking in 14th position (second page)
Keyword ‘Noosa Heads real estate’ ranking in 10th position (first page)
In November, on-page optimisation focused on the keyword ‘Noosa real estate’. The effect in its ranking can be expected to materialise in the coming weeks.
Additionally, SEO optimised content for the Laguna Real Estate Agent Noosa GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/LGEgRx.
Similarly, SEO optimised content was also created for the Laguna Real Estate Agent Tewantin GBP listing. The post can be viewed here: https://posts.gle/NxFK7j.
Through the month of December, the SEO campaign will focus on off-page optimisation strategies to build more citations and boost natural links to the site.
Google Ads Analysis
22 Conversions
528 Clicks
28.03% CTR
4.17% Conversion rate
November has seen an upward trend in Google Ads. The campaign saw improvements in conversion rate, which increased from 2.89% to 4.17%, which is equivalent to 6 more conversions compared to October. Due to this, cost/conversion improved from $19 to $13.82.
However, a lot of competitor search terms still trigger the ads but do not become leads.
For November, we have fully transitioned to using Google Analytics 4 (GA4) for Google Ads conversion and website traffic tracking. Finally, we performed regular optimisations such as adding competitor and low intent search terms in the negative keywords list.
With that being said, the plan for December is to monitor the website conversions of the campaign. We will also continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.
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