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Laguna Real Estate – October 2021 Monthly Report

by | May 11, 2021 | Laguna Real Estate | 0 comments

Manager

October has been a fantastic month for both the SEO and Google Ads campaigns as we record multiple wins across the board. To start, there has been a 12.6% increase in overall site traffic for the month and we are able to see this improvement in both the organic and CPC channels. Organic traffic has reached 4056 users and the site visits from the CPC channel has almost doubled in number from 242 to 474 users! For the SEO campaign, we were able to maintain the average SEO ranking and the targeted keywords continue to secure their positions on the first page of Google. Keyword ‘Noosa Heads real estate’ has moved up from the 13th position to the 12th. We will work on both on-page and off-page strategies to boost more targeted keywords. The Google Ads campaign has been a massive success this past month as we note a significant 95.9% increase in impressions, partnered by a 125.2% increase in number of clicks. This puts the CTR at 16.9%, a whole 15% higher than the previous month. At the same time, we were also able to secure more conversions this month! Our only concern so far is the decrease in conversion rate which we will address by optimising the ad copy for the month of November.

SEO Analysis

  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 6th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 8th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 12th position (second page), up one notch from 13th position in the previous month.
  • In October, we completed on-page optimisation with a focus on the keyword ‘Noosa Heads real estate’ and we expect further movement in its ranking in the coming weeks.
  • Through the month of November, we plan to focus our on-page and off-page strategy on the keyword ‘Noosaville real estate’ to further boost its organic ranking in Google search results.

    • Google Ads Analysis

  • 8 Conversions
  • 563 Clicks
  • 16.87% CTR
  • 1.42% Conversion rate
  • October has been really good for the Google Ads campaign. We have seen an increase in traffic and conversions. This was mainly due to being able to reduce the avg. CPC from $1.22 to $0.54, which allowed us to reach more searchers. Cost per conversion has been better as well compared to last month. This is due to the highly relevant search terms that the campaign generated over the course of the month.
  • However, we have noted the decrease in overall conversion rate.
  • With that being said, the plan for November is to optimize the ad copy to improve relevance and avoid any disconnect with the landing page as it would really help with setting the searcher’s expectation on the landing page based on the ad.