Manager
The SEO campaign saw small but promising wins in September, although the Google Ads campaign did see some setbacks. Website traffic is up by 3.0%, with a peak of 1,265 users on 23 September. Average session duration is also up to well over a minute, which is pleasing to see. About 23.9% of user traffic came through organic search channels, while a small but notable number came through CPC (Cost Per Click) channels. The site’s average SEO rank continues to rise, up by 3.1% to 4.8 overall. Keyword performance has been very steady – very promising. On the other hand, the Google Ads campaign experienced some challenges. Due to the Google Tag Manager code being removed from the website, the campaign saw a drop in conversions. We were also unable to track form submissions and calls, and do not have access to the backend. However, we do not recommend pausing the campaign so it doesn’t lose momentum since it’s been gaining over 20 conversions on average per month for the past 4 months. In September, we reinstalled the Google Tag Manager and tested tracking, as well as performed regular optimisations such as updating the negative keywords list. We also performed off-page strategies to maintain – if not improve – website authority. This October, we will continue these off-page optimisations, as well as monitor conversions and update the negative keyword list.
SEO Analysis
7 keywords ranking in top 3 (first page) results
4 keywords ranking in top 4-10 (first page) results
Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
Keyword ‘real estate agent Noosa’ ranking in 5th position (first page)
Keyword ‘Noosa real estate’ ranking in 12th position (second page)
Keyword ‘Noosa Heads real estate’ ranking in 12th position (second page)
In September, the SEO campaign focused on off-page optimisation strategies to help maintain, if not improve, the site’s authority, relevance, and trustworthiness.
Through the month of October, the SEO campaign will continue to focus on off-page optimisation and link building strategies to help improve the site’s keyword rankings, authority, and relevance.
Google Ads Analysis
10 Conversions
473 Clicks
26.05% CTR
2.11% Conversion rate
September has been challenging for Google Ads. The campaign saw a sudden drop in conversions. Upon investigation, it was found that the Google Tag Manager code has been removed from the website. Along with this, form submissions and calls made through the website could not be tracked. Furthermore, we have lost access to the backend where we once set up the Google Tag Manager code.
However, we recommended to keep the campaign running instead of pausing it. The reason for this is because although we cannot track website conversions, the average monthly conversions coming from form submissions in the past 4 months have been over 20. Pausing the campaign would put the campaign behind competitors and its momentum.
For September, we reached out to the Box+Dice Technical Support team, which is the website’s content management system (CMS), and gave them instructions on how to reinstall the Google Tag Manager code on the website head and body tags. Once the codes were implemented again, conversion tracking retesting was performed to ensure that form submissions and calls made through the ads can be tracked successfully. Furthermore, we prepared tracking through Google Analytics 4, which would be the new standard for 2023. We also reached out to Brad Vickers, who manages the other domain https://lagunanoosaholidays.com.au/, to also install Google Tag Manager. Finally, we performed regular optimisations such as adding low intent search terms in the negative keywords list.
With that being said, the plan for October is to monitor the website conversions of the campaign. We will also continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.
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