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Laguna Real Estate – July 2021 Monthly Report

Aug 6, 2021

Manager

We are pleased to see a fantastic set of results produced for both the SEO and Google Ads campaigns this month of July! To start, there has been a 12.1% increase in overall website traffic, which is a win in itself. In terms of the specifics, we are particularly happy with the improved average SEO ranking for the SEO campaign. This is due to the increase of keywords that are ranking on the first page of Google search results. It has also been wonderful to see all of the targeted keywords secure their positions on the first page of Google. For the Google Ads campaign, our wins include an increase in campaign traffic and a massive improvement in CTR! Nevertheless, there have been less conversions achieved through this month which we will address over the coming weeks. We aim to generate an increase in conversions at a more consistent rate for the coming month of August by restructuring some of the ad groups and lowering down the cost per conversion.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ now ranking in 6th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 8th position (first page) from 13th the previous month.
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 7th position (first page) from 11th the previous month
  • Through the month of August, we will expand our off-page strategy to further boost the organic rankings, with the goal of reaching the top 3 results.

    • Google Ads Analysis

  • 6 Conversions
  • 816 Clicks
  • 11.5% CTR
  • 0.7% Conversion rate
  • However, we have noted the campaign’s conversions are lower compared to the previous month of June.
  • With that being said, the plan for August is to structure the campaign to encourage more conversions by restructuring some of the ad groups and adding more variants of the keywords so they are highly specific to how users are searching on Google. This will also contribute to lowering down the cost per conversion which will be a welcome bonus.

    • Laguna Real Estate – June 2021 Monthly Report

    Jul 7, 2021

    Manager

    We are pleased to see a stronger month of results for the Google Ads campaign this June, however there have been a few dips in the SEO campaign. To start off, there has been a slight recovery in overall website traffic with the 12.6% increase in site visits for the month. On the other hand, there is a slight increase in the number of users brought in by the CPC channel. Unfortunately, there is also a dip in the overall SEO ranking for June as the keywords fail to secure rankings within the top 3 positions of Google. Many of the targeted keywords have also dropped down from their previous rankings, urging us to expand our off-page strategy to push these rankings upwards on the first page of Google search results. For the Google Ads campaign, it has been fantastic to see a 10.1% increase in the number of clicks as well as a solid 10.4% click through rate for the month. The number of conversions held steady at 10, similar to the previous month. It has also been positive to see the lower cost per conversion with a 9.5% decrease. We aim to achieve more consistency in conversions this coming month of July by optimising the ad groups and keywords.

    SEO Analysis

  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 10th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 13th position (second page)
  • Keyword ‘Noosa real estate’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 11th position (second page)
  • Through the month of July, we will expand our off-page strategy to ensure we can see further boosts in the organic rankings, with the goal of reaching the top 3 results.

    • Google Ads Analysis

  • 10 Conversions
  • 806 Clicks
  • 10.4% CTR
  • 1.2% Conversion rate
  • Another win for this month came as we lowered down the cost per conversion!
  • However, we have noted the campaign’s weekly conversion trend still has some inconsistency as conversions are not being achieved every week.
  • With that being said, the plan for July is to structure the campaign to encourage more consistency in the number of conversions along with the way by optimising ad groups and keywords to the best performing ones and change the non performing ad copies.