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Laguna Real Estate – February 2021 Monthly Report

Mar 5, 2021

Manager

The month of February has produced results that are lower in overall traffic but with promising wins in the SEO campaign. The decrease in website traffic amounted to 20.7% with the organic (SEO) and CPC (Google Ads) channels gaining only part of the overall site visits. However, it has been a highly successful month for SEO keyword rankings. The number of keywords both in the top 3 and top 4 to 10 positions are held steady. We also see fantastic progress in the below listed focus keywords as they all rank within the first page of Google, two of which are within the top 3 positions. New content and on-page optimisations will be used to move the targeted keywords closer to the top 1 position this March. On to the Google Ads campaign, it has been a more challenging month than expected. Although the number of conversions are sufficient, there are negative movements across the board for clicks, click through rate, and conversion rate. The increase in cost per click should also be addressed. For the month of March, we will be turning these figures around by pursuing the ad copy optimisations and new bidding strategy.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate’ ranking in 7th position (first page)
  • On-page strategy will be used through March as we work to produce a new blog post to be featured on the website to assist in boosting the ranking for the Noosa keywords

    • Google Ads Analysis

  • 17 Conversions
  • 977 Clicks
  • 11.3% CTR
  • 1.7% Conversion rate
  • February produced a steady month of results for the Google Ads campaign, as we noticed an increase in consistency for the number of conversions achieved each week.
  • However, we noted that the conversions and the campaign’s overall performance is slightly slower compared to the previous months.
  • Now, along with the ad copy optimisations through last month, we will also use a different type of bidding strategy through March to help us find the sweet spot of the campaign.

    • Laguna Real Estate – January 2021 Monthly Report

    Feb 5, 2021

    Manager

    We are pleased to note that the month of January has produced strong results for both the SEO and Google Ads campaigns! There has been a slight increase in the overall website traffic accompanied by a stable trend in site visits throughout the month. The average SEO ranking has gone up as we were able to increase the number of keywords we have ranking on the first page of Google, particularly in the top 3 positions. To top it off, the SEO campaign shows promising results as two of the targeted keywords secure the top 3 positions of Google! These trends of successes continue on to the Google Ads campaign as we see a significant increase in all tracked data. The number of clicks and CTR have improved by leaps and bounds compared to last November. We were also able to secure more conversions resulting in a higher conversion rate this January. We are ecstatic to note all of these wins! We will aim to see more growth in February by changing non-performing keywords to achieve higher click through rates.

    SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Off-page work will be completed in February to see a boost in the ranking for ‘Noosa real estate’ as there is significant search volume each month

    • Google Ads Analysis

  • 24 Conversions
  • 1.2K Clicks
  • 14.3% CTR
  • 2.1% Conversion rate
  • January has been a fantastic month for the Google Ads campaign.
  • We noted an increase in all tracked statistics for the campaign, and it’s especially noteworthy the increase in conversions achieved through the month.
  • However, even with the increase in the conversion rate, we still do see potential for the campaign to grow over the coming months.
  • Now, the plan for February is to change the approach of the ad copy to encourage users to interact more with the website. We will also be changing the non-performing keywords to try and increase the CTR further in the coming month.