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Laguna Real Estate – December 2020 Monthly Report

Jan 8, 2021

Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Laguna Real Estate – November 2020 Monthly Report

Dec 7, 2020

Manager

November has seen some mixed results in terms of website, SEO, and Google Ads performance. Overall user traffic to the website has dipped marginally by 0.8%, and while the trend over the month remained high, there was a concerning drop in the latter half of November. We have sustained the number of users arriving from both organic (SEO) and CPC (cost per click) channels, however, which is promising. The average SEO ranking of the site has also increased by 18.9% which has been fantastic, although we’ve seen one keyword drop out of the first page of search results. For Google Ads, we’ve seen a welcome increase in the number of clicks (up 25.7%) and impressions (up 47.4%), and a lower average CPC (cost per click). However, this has not translated into more conversions as of yet, with a 31.0% decrease in conversion rate. For December, we will use off-page strategies to elevate keyword rankings, including moving ‘Real Estate Agent Noosa’ closer to the top 3 spots and recover website traffic. Meanwhile, we plan to adjust the bid strategy to maximise our conversion rate in Google Ads.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 6th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 7th position (first page)
  • The off-page strategy will be used in December to see the ranking for the keyword ‘Real Estate Agent Noosa’ moves closer to the top 3 positions of Google’s results

    • Google Ads Analysis

  • 11 Conversions
  • 886 Clicks
  • 11.8% CTR
  • 1.3% Conversion rate
  • November has seen some impressive improvements for the Google Ads campaign.
  • We noted an increase in the overall Clicks and Impressions along with a lower Average CPC compared to the previous month of October
  • However, we have noted the Conversion rate and overall conversions being lower from last month, and we were unable to achieve consistency in the conversions achieved throughout the month, despite our goal and actions through the month.
  • Now, the plan for December is to adjust the bid strategy to maximise conversions as much as possible to further strive for that consistency in conversions achieved.