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Laguna Real Estate – October 2020 Monthly Report

Nov 6, 2020

Manager

The month of October has yielded a variety of results for both the SEO and Google Ads campaigns which include both wins and areas of potential for the coming month. With the previous month’s massive boost in overall website traffic, we have only little concern for the .5% drop this October. The increase in users coming in from the CPC (Google Ads) channel is a solid improvement following the boost in our organic channel from September. Our SEO campaign has been performing steadily well, especially with our average keyword rankings. The focus keywords for this month’s campaign are still secure on the first page of Google’s search results however keyword ‘Noosa real estate’ has dropped from the top 3 position to the 7th ranking. We will aim to recover this drop by using an off-page strategy for the month of November. On the Google Ads front, we are pleased to see a boost in the number of clicks while being able to lower our CPC by 2.5%. It has also been highly positive to increase the number of conversions and conversion rate as a consequence of the higher CPC traffic. We aim to stabilise this growth by the coming month of November by applying adjustments to the bidding strategy.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 5 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 7th position (first page)
  • The off-page strategy will be used in November to see the ranking for the keyword ‘Noosa real estate’ moves closer to the top 3 positions of Google’s results

    • Google Ads Analysis

  • 13 Conversions
  • 705 Clicks
  • 13.8% CTR
  • 1.8% Conversion rate
  • October has been a successful month for the Google Ads campaign with an increase in the number of conversions achieved, conversion rate and overall traffic, this has been fantastic to see.
  • We also saw a lower cost per conversion (31.6%) and lower average CPC (2.5%) which has been pleasing
  • However, we have noted the CTR being lower compared to last month’s 15%, and we were unable to achieve consistency in the conversions achieved throughout the month especially through the first 2 weeks of October. However it was pleasing to see the conversion trend pick up towards the end of the month.
  • Now, the plan for November is to increase the campaign’s consistency in achieving more conversions through each week of the month by adjusting the bid strategy.

    • Laguna Real Estate – September 2020 Monthly Report

    Oct 7, 2020

    Manager

    The results yielded for the month of September show generally positive progress from both our SEO and Google Ads campaigns. There has been yet another massive increase in overall website traffic with this month amounting to 50.2%. The number of users brought in by our organic (SEO) search results has gone up solidly as well from 3,733 organic traffic last month to 4,369 users this September. Nevertheless, we continue to see a lot of room for improvement for the upcoming month of October since there have been a few negative movements in our keyword rankings. Of course, we do account for some of the wins in our targeted keyword rankings as all of them are currently secured on the first page of Google. With an off-page strategy, we will be able to push these rankings further closer to the top 3 positions. Our conversions and conversion rate in Google Ads reflect the same positive progress, with a continuous increase for the month. However, we can also assert our campaign this month by focusing on our CTR, cost, and number of clicks to stabilise our overall performance.

    SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 7th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 3rd position (first page)
  • The off-page strategy will be used in October to see the rankings for the keyword ‘Real Estate Agent Noosa’ secures a position on the first page of Google’s results

    • Google Ads Analysis

  • 9 Conversions
  • 696 Clicks
  • 15% CTR
  • 1.3% Conversion rate
  • September has been a success for the Google Ads campaign. We saw an increase in the number of conversions and the conversion rate which was fantastic.
  • We were able to achieve more consistency in the conversions through the month, however there is definitely more work to be done here.
  • The campaign continues to improve in terms of cost per conversions which is pleasing to see.
  • Now, the plan for October is to increase the campaign’s consistency in achieving more conversions which can lead to an improved conversion rate. We will also be utilising several bidding strategies in order to achieve a lower cost per conversion.