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Laguna Real Estate – August 2020 Monthly Report

Sep 7, 2020

Manager

The month of August has produced strong and stable results both for the SEO and Google Ads campaigns. We’re pleased to see another increase in website traffic as well as an impressive growth in the number of users brought in by our organic (SEO) channel. Our overall keyword rankings have increased although some of our targeted keywords have fallen back from their previous positions, pushing us to prioritise keyword ‘Noosa real estate’ for the coming month in order to have all of our targeted keywords on the first page of Google. In terms of the Google Ads campaign, we remain to have a pleasing number of conversions and it’s a massive win to see our number of clicks jump from 690 to 935 this month. Our click through and conversion rates have all improved, allowing us to concentrate on boosting our conversion rate for the coming month of September.

SEO Analysis

  • 2 keyword ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 3rd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 11th position (second page)
  • The off-page strategy will be used in September to see the rankings for the keyword ‘Noosa real estate’ secures a position on the first page of Google’s results

    • Google Ads Analysis

  • 6 Conversions
  • 935 Clicks
  • 16.8% CTR
  • 0.6% Conversion rate
  • August has produced a very steady month for the Google Ads campaign. We have seen an increase in the overall traffic and are still seeing a very high click through rate which is fantastic.
  • Our cost per conversion is currently sitting in a positive position with 6 conversions achieved throughout the month.
  • There have been some inconsistencies with the weekly conversion trend and we will be working to push for more consistency in the conversions achieved through the coming month.
  • Our plan for the month of September is to structure the campaign to achieve a higher conversion rare, and the key will be consistency.

    • Laguna Real Estate – July 2020 Monthly Report

    Aug 7, 2020

    Manager

    The month of July has seen some impressive stats across the board for both SEO and Google Ads. We have seen a significant 54% increase in the overall website traffic with the majority of this increase coming from the organic (SEO) website traffic. From 2,274 organic website visits in June to 3,394 organic visits in July, we’re very pleased to see this continued increase from the previous months as well. The SEO rankings themselves have been able to secure their page 1 rankings with the term ‘Noosa real estate’ even moving from 11th position on the second page to 10th position, now at the bottom of the first page of results. Our goal through August is to continue with our off-page strategy to further boost the rankings into the top 3 positions on the first page of Google’s results. In terms of the Google Ads campaign, it’s been very positive to see 6 total conversions achieved through the month of July. Through the coming month we will be working to optimise the campaign to see a much higher conversion rate and further improvements for the click through rate, which in turn should also produce a higher number of conversions.

    SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 2nd position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 10th position (first page)
  • The off-page strategy will be used through August to encourage the rankings to move closer to the top 3 results on the first page of Google’s results

    • Google Ads Analysis

  • 6 Conversions
  • 690 Clicks
  • 17.9% CTR
  • 0.9% Conversion rate
  • July has been a very pleasing month for the Google Ads campaign. We have seen pleasing numbers for the overall traffic and a very high click through rate which indicated that our targeted keywords have a very high relevance. Our cost per conversion is currently sitting at a positive position as well, and with 6 conversions achieved through the month we’re very pleased with the first full month of results. Our plan for the month of August is to structure the campaign to achieve a higher conversion rate which will also lead to an increase in the number of conversions.