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Laguna Real Estate – November 2022 Monthly Report

Dec 7, 2022

Manager

November continues October’s favourable performances, with many wins and improvements across the board. Website traffic continues to increase, with a fairly consistent trend that spiked mid-month. Average session duration did see a small drop, but it remains well over a minute – and for organic search users, over two minutes. The site saw over 10,000 visitors, with 26.2% of them arriving through SEO channels. In terms of SEO, the website’s average SEO rank has picked back up, although we did lose some keywords from the first page of Google search results. Meanwhile, the Google Ads campaign saw improvement, with a higher conversion rate and more conversions compared to the month prior. Cost per conversion has also decreased, which is very welcome. One less favourable note is that competitor search terms still trigger ads, which do not become leads. In November, we focused on-page optimisations on the ‘Noosa real estate’ keyword and created optimised content for the Laguna Real Estate Agent Tewantin GBP listing. For Google Ads, we transitioned to GA4 for conversion and traffic tracking. This December, we will focus on off-page SEO optimisations to boost site links, and update the negative keywords list.

SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate agent’ ranking in 6th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 6th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 14th position (second page)
  • Keyword ‘Noosa Heads real estate’ ranking in 10th position (first page)
  • In November, on-page optimisation focused on the keyword ‘Noosa real estate’. The effect in its ranking can be expected to materialise in the coming weeks.
  • Additionally, SEO optimised content for the Laguna Real Estate Agent Noosa GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/LGEgRx.
  • Similarly, SEO optimised content was also created for the Laguna Real Estate Agent Tewantin GBP listing. The post can be viewed here: https://posts.gle/NxFK7j.
  • Through the month of December, the SEO campaign will focus on off-page optimisation strategies to build more citations and boost natural links to the site.

    • Google Ads Analysis

  • 22 Conversions
  • 528 Clicks
  • 28.03% CTR
  • 4.17% Conversion rate
  • November has seen an upward trend in Google Ads. The campaign saw improvements in conversion rate, which increased from 2.89% to 4.17%, which is equivalent to 6 more conversions compared to October. Due to this, cost/conversion improved from $19 to $13.82.
  • However, a lot of competitor search terms still trigger the ads but do not become leads.
  • For November, we have fully transitioned to using Google Analytics 4 (GA4) for Google Ads conversion and website traffic tracking. Finally, we performed regular optimisations such as adding competitor and low intent search terms in the negative keywords list.
  • With that being said, the plan for December is to monitor the website conversions of the campaign. We will also continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.

    • Laguna Real Estate – October 2022 Monthly Report

    Nov 7, 2022

    Manager

    October built on September’s small wins for much more promising results! Website traffic again increased, up 8.8% to almost 9,500 visitors in total. The overall trend was fairly steady, with a few peaks here and there. Average session duration also went up and is now at almost 2 minutes – and in the case of organic search users, it’s almost at 3 minutes. The site also saw a higher percentage of users coming through organic (SEO) channels, with 34.3% in October versus 23.9% in September. The website’s average SEO rank is slightly lower than in September, but keyword performance is stable. For the Google Ads campaign, there were 16 conversions in October out of 553 Clicks, resulting in a 29% Click Through Rate and a 2.89% Conversion Rate. Following optimisations to conversion tracking, the campaign saw more positive metrics across the board. There may even be more conversions due to a delay between Ad Impression and Conversion. In October, we focused on off-page SEO strategies to gain more contextual links. We also published SEO content for the Laguna Real Estate Agent Noosa GBP listing to gain location relevance. We also added an In-Market Audience Segment about residential properties to examine search and conversion trends based on the audience. In November, we will focus on-page SEO optimisations on the ‘Noosa real estate’ keyword due to its monthly search volume. We will also continue observing site conversions and updating the negative keywords list.

    SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate agent’ ranking in 5th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 7th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 13th position (second page)
  • Keyword ‘Noosa Heads real estate’ ranking in 9th position (first page)
  • In October, the SEO campaign focused on off-page optimisation strategies to gain more contextual links and improve the site’s presence in Google.
  • Additionally, SEO optimised content for the Laguna Real Estate Agent Noosa GBP listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/AC2tx1.
  • Similarly, SEO optimised content was also created for the Laguna Real Estate Agent Tewantin GBP listing. The post can be viewed here: https://posts.gle/98qTVA.
  • Through the month of November, the SEO on-page optimisation will focus on the high-competition keyword ‘Noosa real estate’ as it gets significant monthly searches. The goal is to bring it into the first page of Google search results.

    • Google Ads Analysis

  • 16 Conversions
  • 553 Clicks
  • 29.09% CTR
  • 2.89% Conversion rate
  • October has been promising for Google Ads. The campaign saw improvements in all important performance metrics after the conversion tracking was optimised. Most notably, conversion rate increased from 2.33% to 2.89%, which is equivalent to 5 more conversions compared to September. Due to this, cost/conversion improved from $22.52 to $19.
  • However, some keywords with high visibility did not gain conversions despite the high clickthrough rate. This is mostly due to competitor search terms.
  • For October, we added an In-Market Audience Segment about residential properties for rent and set it under Observation. This is to further examine search and conversion trends based on audience characteristics. We also set up Form Submission tracking for the https://lagunanoosaholidays.com.au/ website, since it is connected to the https://lagunarealestate.com.au/ website. Finally, we performed regular optimisations such as adding competitor and low intent search terms in the negative keywords list.
  • With that being said, the plan for November is to monitor the website conversions of the campaign. We will also continue adding irrelevant, low intent, and competitor search terms in the negative keyword list.