Select Page

Laguna Real Estate – July 2022 Monthly Report

Aug 5, 2022

Manager

We’ve seen promising results for the month of July. User traffic has again improved, this time up by 13.9%. Traffic did slow down towards the end of the month, but we’re optimistic of recovering that in August. A significant number continue to arrive through organic (SEO) channels, and these organic search users spend over 2 minutes on the website. More broadly, average session duration remains well over a minute, which is a favourable metric. SEO performance has remained steady, with a 6.7% increase in the site’s average SEO rank. Keyword performance remains the same. Meanwhile, the Google Ads campaign has seen excellent results. We had 39 Conversions out of 678 Clicks, so the conversion rate is at 5.75% – an improvement from June. We’ve also identified a potential area for targeting, since Google Insights shows a growing trend for searches related to holiday rentals. In July, we focused on off-page strategies to boost organic search ranking and website authority, and also updated the negative keywords list. This August, we will focus on-page optimisations on the ‘Noosa Heads real estate’ keyword to take advantage of its monthly search volume and have it rank more solidly. We will also test a Holiday Accommodations ad group to drive website traffic and conversions.

SEO Analysis

  • 6 keywords ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate agent’ ranking in 8th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 7th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 16th position (second page)
  • In July, we focused on off-page optimisation strategy. Our goal was to boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.
  • For August, our plan is to focus our on-page optimisation on the keyword ‘Noosa Heads real estate’ as it has significant monthly searches and has yet to gain a solid ranking. Our aim is to bring it closer to the first page of Google search results.

    • Google Ads Analysis

  • 39 Conversions
  • 678 Clicks
  • 22.63% CTR
  • 5.75% Conversion rate
  • July has been great for the Google Ads. The conversions improved significantly by 62.50% compared to June.Yet, there can still be additional conversions later since it takes about 3 days after an impression for most of the conversion data to be reported, according to the account’s data.
  • Although the campaign metrics have all improved compared to June, Google’s Insights recorded a growing trend towards holiday rentals related searches in the campaign’s target locations. This can be a source of more opportunities in getting leads, but we are not currently targeting that.
  • For July, we added low intent keywords and competitors in the negative keywords list.
  • With that being said, the plan for August is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also test a Holiday Accommodations ad group to encourage traffic and conversions in the https://lagunanoosaholidays.com.au/ domain after conducting research for holiday rentals related keywords.

    • Laguna Real Estate – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    June sees mixed but still pleasing results for the Google Ads campaign, and a welcome recovery for the SEO campaign. User visits went up by 29.0%, with well over 9,000 visitors on the website. About 17.6% of them arrived through organic (SEO) channels – less than last month, but still a favourable number. The overall trend peaked at the end of the month, and we hope to sustain that strong performance through July. SEO performance has been steady, with all but one of our keywords on the first page of Google search results. In June, we created optimised content for the Real Estate Agent Noosa and Tewantin GMB listings to gain more relevance with Google. For Google Ads, conversions are down slightly from May, but calls and form submissions have been stable. We have not yet recorded any Holiday Accommodation form submissions since existing ad groups do not target the relevant keywords. In July, we will focus on off-page strategies to improve keyword rankings. We will also update the negative keyword list and test Holiday Accommodations ad groups.

    SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate agent’ ranking in 6th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 6th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 16th position (second page)
  • In June, we were able to create and post SEO optimised content for the Real Estate Agent Noosa GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3Oc1Zhu.
  • Additionally, we were also able to create and post SEO optimised content for the Real Estate Agent Tewantin GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3O80hxD.
  • For July, we plan to focus on off-page strategy to improve rankings in the organic search results and customer actions in GMB listings.

    • Google Ads Analysis

  • 23 Conversions
  • 602 Clicks
  • 18.93% CTR
  • 3.82% Conversion rate
  • June has been great for the Google Ads. The conversions dropped slightly compared to May, but we are still getting a steady amount of calls and form submissions.
  • Although there were search terms looking for holiday accommodations, we have not recorded any Holiday Accommodation form submissions for the domain https://lagunanoosaholidays.com.au/ since the existing ad groups do not target the holiday accommodation keywords and do not have the corresponding ads.
  • For June, we paused non-converting broad match keywords and replaced them with their phrase match equivalent to get more high intent and relevant traffic. We also added low intent keywords in the negative keywords list.
  • With that being said, the plan for July is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also test a Holiday Accommodations ad group to encourage traffic and conversions in the https://lagunanoosaholidays.com.au/ domain.