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Laguna Real Estate – May 2022 Monthly Report

May 7, 2022

Manager

May brought some setbacks to the campaign in terms of SEO, but much better results for Google Ads. We saw a 40.1% decline in user visits, but the trend remains well over 7,000 visitors in total. About 30% of site visitors arrived through organic (SEO) channels – 2,228 in total, with 1,860 new. More favourably, despite the marginal drop in average SEO rank, we’ve sustained our keyword performance. All but two of our keywords are now on Google’s first page of search results! Meanwhile, we saw a 131.3% increase in conversions from the previous month on the Google Ads campaign. This led to a Conversion Rate of 6.1% – up 180.6% from April. We also saw the Cost Per Click decrease. However, we did not note any submissions for the Holiday Accommodation form since existing ad groups do not target the relevant keywords. This June, we will assess traffic projection for holiday accommodations to see if we should target another ad group.

SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate agent’ ranking in 6th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 9th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 11th position (second page)
  • In May, we were able to create and post SEO optimised content for the Real Estate Agent Noosa GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/39gq4US.
  • Additionally, we were also able to create and post SEO optimised content for the Real Estate Agent Tewantin GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3PtA3qG.
  • Through May, we completed on-page optimisation with a focus on the keyword ‘real estate agents Noosaville’ which is presently ranking in 9th position (first page).
  • For June, we plan to focus our off-page strategy on the keywords ‘real estate agents Tewantin’ and ‘real estate agents Noosa’ to improve their Google Maps results and boost customer actions.

    • Google Ads Analysis

  • 37 Conversions
  • 605 Clicks
  • 21.69% CTR
  • 6.12% Conversion rate
  • May has been great for the Google Ads. The conversions improved by 131.25%. This resulted in a 180.56% increase in conversion rate and 56.10% reduction in cost per conversion.
  • However, we are not able to distinguish form submissions while there are different ones for https://lagunarealestate.com.au/. i.e. Appraisal Pop out (Home Page), Request Inspection, and Marketing Appraisal Page forms. Furthermore, although there were search terms looking for holiday accommodations, we have not recorded any Holiday Accommodation form submissions for https://lagunanoosaholidays.com.au/ since the existing ad groups do not target the holiday accommodation keywords.
  • With that being said, the plan for May is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also conduct traffic projection for holiday accommodation related keywords to determine if it is worth targeting in another ad group.

    • Laguna Real Estate – April 2022 Monthly Report

    Apr 7, 2022

    Manager

    We’re seeing favourable metrics following the month of April, with the payment issue now fixed. The SEO campaign did see a small 7.9% dip in user traffic, but overall site visits were consistent. A significant number of those users arrived through organic (SEO) channels, which is pleasing to see. We did see some keywords drop out of the top 3 spots, but the site’s average SEO rank holds steady. Meanwhile, for GMB, we created optimised content for the Real Estate Agent Noosa and Real Estate Agent Tewantin listings to gain more service and location relevance. We also completed optimisations on the ‘Noosa Heads real estate’ target keyword. May will see us focus off-page strategies on keywords for the aforementioned GMB listings to improve Google Maps results. In terms of Google Ads performance, we saw 16 conversions, a 220% improvement from last month. This brings our conversion rate up to 2.2%, and brings Cost per Conversion down by 45.4%. However, some website changes caused us to update conversion tracking for the different domains, which we will import into Google Ads next month.

    SEO Analysis

  • 5 keywords ranking in top 3 (first page) results
  • 8 keywords ranking in top 4-10 (first page) results
  • Keyword ‘real estate agents Tewantin’ ranking in 9th position (first page)
  • Keyword ‘Noosa Heads real estate agent’ ranking in 4th position (first page)
  • Keyword ‘Noosa real estate agent’ ranking in 5th position (first page)
  • Keyword ‘real estate agent Noosa’ ranking in 7th position (first page)
  • Keyword ‘Noosa real estate’ ranking in 10th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 10th position (first page)
  • In April, we were able to create and post SEO optimised content for the Real Estate Agent Noosa GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3MyUQ9L.
  • Additionally, we were also able to create and post SEO optimised content for the Real Estate Agent Tewantin GMB listing in order to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3kBPEq1.
  • Through April, we completed on-page optimisation with a focus on the keyword ‘Noosa Heads real estate’ and we expect improvement in its organic ranking in the coming weeks.
  • Through the month of May, we plan to focus our off-page strategy on the keywords ‘real estate agents tewantin’ and ‘real estate agents Noosaville’ to improve their Google Maps results and boost customer actions.

    • Google Ads Analysis

  • 16 Conversions
  • 734 Clicks
  • 21.69% CTR
  • 2.18% Conversion rate
  • April has been great for the Google Ads as we recovered from the payment issues for more than two weeks in March that affected the campaign performance for the said month. The conversions improved by 220%. This resulted in a 46.92% increase in conversion rate and 45.37% reduction in cost per conversion.
  • However, we observed some website changes that affected how we track conversions such as the Home page now directly leading to an appraisal pop out form. To address this, we updated the conversion tracking and separated leads coming from https://lagunarealestate.com.au/ and https://lagunanoosaholidays.com.au/. We have recorded form submissions through these separate domains (i.e. 6 from the main website and 1 Holiday booking) which are additional conversions under Google Analytics and set them up to be imported to Google Ads, which can further improve the performance of the campaigns for the next month.
  • With that being said, the plan for May is to continue adding irrelevant, low intent, and competitor search terms in the negative keyword list. We will also monitor the form submissions if the data will be attributed properly.