Laguna Real Estate – November 2021 Monthly Report
Manager
November has brought mixed but overall still positive results for the SEO and Google Ads campaigns. Site traffic dropped by 21.4%, though the overall trend of user traffic saw several peaks. A significant number of users arrived through organic (SEO) channels, which is pleasing to see. More favourably, average session duration increased, which means our content continues to be relevant to site visitors. On the other hand, average SEO rank dropped by 8.7%, but we’ve retained all our keywords on the first page of search results, which is a win. The ‘Noosa Heads real estate’ target keyword now ranks 9th, up from its previous position of 12th. For our Google Ads campaign, we also see mixed but optimistic results. Both Clicks and Impressions have increased, which led to an 11.9% rise in our Click Through Rate – we now have an 18.9% CTR. We did see a decrease in conversions, however. We will address this in December by optimising ad copy for more relevance, and adding more trust elements to set searcher expectations.
SEO Analysis
Google Ads Analysis
Laguna Real Estate – October 2021 Monthly Report
Manager
October has been a fantastic month for both the SEO and Google Ads campaigns as we record multiple wins across the board. To start, there has been a 12.6% increase in overall site traffic for the month and we are able to see this improvement in both the organic and CPC channels. Organic traffic has reached 4056 users and the site visits from the CPC channel has almost doubled in number from 242 to 474 users! For the SEO campaign, we were able to maintain the average SEO ranking and the targeted keywords continue to secure their positions on the first page of Google. Keyword ‘Noosa Heads real estate’ has moved up from the 13th position to the 12th. We will work on both on-page and off-page strategies to boost more targeted keywords. The Google Ads campaign has been a massive success this past month as we note a significant 95.9% increase in impressions, partnered by a 125.2% increase in number of clicks. This puts the CTR at 16.9%, a whole 15% higher than the previous month. At the same time, we were also able to secure more conversions this month! Our only concern so far is the decrease in conversion rate which we will address by optimising the ad copy for the month of November.