Laguna Real Estate – September 2021 Monthly Report
Manager
We are able to see a number of both dips and wins for the SEO and Google Ads campaigns this month of September. To start, there has been a 6.7% increase in overall site traffic which puts it at a solid 13,072 site visits for the month! The upward trajectory of traffic towards the end of the month shows great potential for an increase in website users for October. Although there is a decrease in the number of users brought in by the CPC channel, we are pleased to see an increase in organic users by a significant margin. For keyword rankings, we unfortunately have seen a slightly lower average SEO ranking due to losing our keyword from the top 3 positions of Google search results. Nevertheless, targeted keywords are going strong with only keyword ‘Noosa Heads real estate’ dropping down the second page of Google. We will utilise both on-page and off-page strategies to boost these rankings. For the Google Ads campaign, it has been a great month for increasing the conversions and conversion rate. However, we did record a decrease in other stats such as number of clicks and CTR. There is also a large increase in the average CPC, which was most likely the cause of these dips. We aim to decrease the CPC for the coming month of October by further optimising our existing keywords.
SEO Analysis
Google Ads Analysis
Laguna Real Estate – August 2021 Monthly Report
Manager
It has been a successful month for both the SEO and Google Ads campaign this August. Although, to start there was a 4.6% decrease in overall website traffic for the month. This is evident in both the organic (SEO) and CPC channels. Nevertheless, it has been fantastic to see an improvement in the average SEO ranking as one of the keywords moved up to the top 3 positions of Google search results. The targeted keywords have been performing strongly as they continue to secure their rankings on the first page of Google. We aim to assert both on-page and off-page optimisations this coming month of September to boost these focus keywords. For the Google Ads campaign, there has unfortunately been a 14% decrease in the number of clicks. However, we were able to improve the CTR by a significant 30.4%, putting the click through rate at a strong 15%. The number of conversions is at 3 which is half of the previous month. We will look to correct this during September as we increase ad relevance and, consequently, quality traffic.