Select Page

Lateral Medical – March 2021 Monthly Report

Manager

We’re pleased to report that the month of March sees positive growth in site traffic and a general improvement in SEO rankings of our focus keywords. We can see a noteworthy 16.4% increase in site traffic from last month’s 1,672 users to this month’s 1,946 users, with 455 out of 1,672 users coming from organic search results. In spite of the slight dip in the number of keywords ranking in the top 4-10 positions of first page results, SEO rankings for our targeted keywords this month are satisfactory overall as keywords ‘ent supplies’, ‘patient warmer’, and ‘hospital curtains’ move up their rankings to 6th, 24th, and 21st position, respectively. Keyword ‘hospital curtains’ makes an impressive leap from last month’s 28th position to this month’s 21st position after on-page optimisations were completed this month for the mentioned target keyword. With an editorial link secured during the last week of the month to strengthen this keyword’s authority in search results, we’re looking forward to seeing positive movements in this keyword’s rankings in the coming weeks. We will continue to use off-page optimisations through the month of April to further boost the ranking of the keyword ‘hospital curtains’ towards the second page of search results.

SEO Analysis

  • 1 keyword ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘ent supplies’ ranking in 6th position (first page)
  • Keyword ‘patient warmer’ ranking in 24th position (third page)
  • Keyword ‘hospital curtains’ ranking in 21st position (third page)
  • In March, on-page optimisations were made and we saw the keyword ‘hospital curtains’ improve its rank by six notches, up from 28th to 22nd position (third page)
  • An editorial link was also secured to add more authority behind the ‘hospital curtains’ keyword. This link was secured only in the last week and we do expect to see some further movements in the coming weeks from this. The link can be viewed here: https://filmdaily.co/news/choose-hospital-curtains/.
  • Through April, the off-page strategy will continue to boost the ranking for the keyword ‘hospital curtains’ with a goal of seeing this enter the second page of results
  • Lateral Medical – February 2021 Monthly Report

    Manager

    The month of February sees positive results for website traffic and some areas for improvement in the SEO rankings. There has been a 9.4% increase in user site visits from last month’s 1,529 visits to this month’s 1,672 visits, with each visit averaging 1 minute and 26 seconds per session duration. Of the 1,529 users who visited the site, 379 are from organic search results with 342 tagged as new users. There are areas for potential for SEO rankings as stats are slower than expected. With no keywords occupying the top 3 positions of search results and a slight dip in the rankings of the keywords ‘patient warmer’ and ‘hospital curtains’ this month, we’ll be working on boosting the keywords to see them bounce back in their rankings in the coming month. On a positive note, we’re pleased to report that there’s an increase in the number of keywords ranking in the top 4-10 positions from last month’s 6 keywords to this month’s 9 keywords, while keyword ‘ent supplies’ retains its 8th position of first page results. With on-page optimisations through March, we’re optimistic that we’ll see the keyword ‘hospital curtains’ improve its ranking from its current position of search results.

    SEO Analysis

    • 9 keywords ranking in top 4-10 (first page) results
    • Keyword ‘ent supplies’ ranking in 8th position (first page)
    • Keyword ‘patient warmer’ ranking in 25th position (third page)
    • Keyword ‘hospital curtains’ ranking in 28th position (third page)
    • Through March, on-page optimisations will be used to see the keyword ‘hospital curtains’ improve its current rank
    • The following link has been secured: https://foodnhealth.org/simple-ways-to-keep-the-hospital-environment-healthy/