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Lateral Medical – October 2020 Monthly Report

by | Nov 6, 2020 | Lateral Medical | 0 comments

Manager

The month of October sees stats for website traffic tracking between Oct. 7 through Oct. 12 which sees a total of 67 users visiting the site at a duration of 2 minutes and 44 seconds. Outside of these dates it appears the tracking codes have been removed from the website once again. The tracking codes have since been re-added so we can begin to monitor the website stats through November. As for the movement of the rankings of the targeted keywords, a downward trend can be seen across the board in October from the decrease in the number of keywords ranking in the top 3 and top 4-10 results. Apart from monitoring the tracking codes, an on-page and off-page optimisation strategy will be used through November to see the ranking for ‘patient warmer’ in particular secure a position on the first page of Google’s results.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘ent supplies’ ranking in 7th position (first page)
  • Keyword ‘patient warmer’ ranking in 12th position (second page)
  • Keyword ‘hospital curtains’ ranking in 12th position (second page)
  • On-page and off-page optimisations will be used in November to see the ranking for ‘patient warmer’ secure a position on the first page of Google’s results