Lateral Medical – July Monthly Report
Manager
The month of July has been a positive month of numbers! We have seen a massive 39% increase in website traffic and it’s been great to see that a portion of this increase has come from users finding the site through organic search (Google Search results). From 356 users finding the site organically in June, to 448 users throughout July this has been a fantastic increase! As the SEO rankings continue to improve with our on page and off page strategies we should continue to see this trend continuing into August.
SEO Analysis
Throughout July we have seen some fluctuations in both directions for the rankings. We can now see 15 terms appearing on the first page with half of those appearing in the top 3 positions on that first page which is very positive! With some more of our on page optimisations over the coming weeks we do expect to see more increases across the board. A big win for this month has been seeing the term ‘ent supplies’ move into the #1 position on Google!
Lateral Medical – June Monthly Report
Manager
The results for the month of June have been fantastic! While we have seen a significant drop in the overall website traffic, we do expect some of this to pick back up over the coming month with some of these newly established rankings. In terms of the SEO rankings themselves, after the new page optimisation strategy which we began implementing throughout last month, we have seen some significant results! We will be continuing to optimise each page of the site using this new strategy over the coming month and we do expect this trend of results to continue.
SEO Analysis
As expected, the page optimisation strategy which rolled out throughout June resulted in some significant movements for a number of search terms. Most significantly, the key search term ‘hospital curtains’ advanced 96 places to number 4. There are currently 17 of the 36 search terms appearing in the first page of Google’s search results which is a great result. Throughout July, we will continue to implement on-page and off-page strategies to stabilise and continue to improve rankings.