Lateral Medical – November 2020 Monthly Report
Manager
The month of November has seen a pleasing boost for the SEO campaign. Following 2 months of incomplete site stats due to the removal of tracking codes, we’re steadily moving forward with 1,219 user visits this month that has users spending an average of 1 minute and 52 seconds in the site per visit. Looking at the site traffic since January of this year moving through August, we’re thrilled that the SEO campaign is regaining its traction with 346 users coming from organic search results. Our keyword rankings are doing fairly well with 11 keywords joining the top 4-10 positions this month compared to last month’s 10 keywords. We’re pleased to see the targeted keyword ‘hospital curtains’ move from the second page to the first page of search results with its ranking at 10th position. Keyword ‘ent supplies’ is going strong as well in its 7th position of first page results. With the codes back on track and end of the year stats looking positive, we’re determined to further boost the campaign with on-page and off-page optimisations that will be used through December to see the ranking for the keyword ‘hospital curtains’ move closer to the top 3 positions of Google’s results.
SEO Analysis
Lateral Medical – October 2020 Monthly Report
Manager
The month of October sees stats for website traffic tracking between Oct. 7 through Oct. 12 which sees a total of 67 users visiting the site at a duration of 2 minutes and 44 seconds. Outside of these dates it appears the tracking codes have been removed from the website once again. The tracking codes have since been re-added so we can begin to monitor the website stats through November. As for the movement of the rankings of the targeted keywords, a downward trend can be seen across the board in October from the decrease in the number of keywords ranking in the top 3 and top 4-10 results. Apart from monitoring the tracking codes, an on-page and off-page optimisation strategy will be used through November to see the ranking for ‘patient warmer’ in particular secure a position on the first page of Google’s results.