Lateral Medical – April Monthly Report
Manager
The month of April has produced a pleasing month of SEO results overall. We have seen a slight drop in the website traffic after seeing a massive increase in the previous month. Our rankings have continued to fluctuate slightly with some wins coming for the keywords ‘ent supplies’ which has moved from 4th position to 3rd and ‘patient warmer’ which has moved from 30th to 29th. Through the coming month we will be using the on-page strategy to make some further optimisations to encourage more of the rankings to move onto the first page of results.
SEO Analysis
Lateral Medical – March Monthly Report
Manager
The month of March has seen some interesting results. We have seen a significant increase in the organic website traffic from mid-March onwards, most likely due to the current situation with COVID-19. Seeing this increase from 515 organic visits in February to 1,563 organic visits in March is a great indication that we have well-positioned ourselves for a sudden influx in users who are searching for medical supplies online. Through April, our focus will be on the off-page strategy and we will be working to see a further position jump for the keyword ‘patient warmer’ in particular.