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Lateral Medical – February Monthly Report

Mar 6, 2020

Manager

The month of February has seen another great month of SEO results. We have seen a significant increase in the overall website traffic with the majority of this increase coming from organic website traffic. From 371 organic website visits in January to 515 in February, this is a fantastic result! We have seen some very pleasing improvements for the national keyword including ‘hospital curtains’ moving from 6th position to 4th, and ‘patient warmer’ moving from 45th to 37th. Through March, our focus will be on the on-page strategy once again as we work to see further jumps for the keyword ‘patient warmer’ towards the first page of results which is where it will add the most value.

SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘ent supplies’ ranking in 3rd position (first page)
  • Keyword ‘patient warmer’ ranking in 37th position (forth page)
  • Keyword ‘hospital curtains’ ranking in 4th position (first page)
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘patient warmer’

    • Lateral Medical – January Monthly Report

    Feb 7, 2020

    Manager

    The month of January has seen some positive stats to start the year with. We have seen a steady increase in the overall website traffic with a portion of this increase coming from the number of organic (SEO) website visits. From 274 organic website visits in December to 371 through January, this is a great indication that with improved rankings, we are able to bring more users to the site. Over the coming month we will be focusing more on the on-page strategy to ensure all pages are optimised and relevant to Google’s algorithm updates.

    SEO Analysis

  • 8 keywords ranking in top 3 (first page) results
  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘ent supplies’ ranking in 3rd position (first page)
  • Keyword ‘patient warmer’ ranking in 45th position (fifth page)
  • Keyword ‘hospital curtains’ ranking in 6th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.shiftfrequency.com/how-to-get-the-best-ent-supplies/
  • Further on-page optimisations will be completed in the coming month to see further improvements for the national keywords