Lateral Medical – September Monthly Report
Manager
September has been a slower month overall, however the numbers are still steady. We have seen a 12% dip in the website traffic with a drop occurring during the middle of the month. It looks like we are seeing website activity coming from Chicago which is interesting to see and it most likely the work of online bots or spammers. As the website continues to gain authority on Google through our link building work, we should be able to eliminate much of this bot activity on the website. Over the coming month we will continue with our link building techniques in order to see boosts in the rankings and hopefully a decrease in the amount of traffic coming from Chicago locations.
SEO Analysis
The month of September has been a steady month. We have seen some massive fluctuations in both directions, with some steadier movements towards more stable rankings. The terms ‘doctor chair’ and ‘positioning aids’ have moved 28 and 13 positions in the right direction towards better rankings. However with some further on page adjustments these terms will continue to move around. It has been positive to see the terms ‘gynaecological equipment’ and ‘knee positioners’ move 1 position each closer to the top 3 positions, already on the first page of Google’s results.
Lateral Medical – August Monthly Report
Manager
The month of August has been another successful month overall. We can see a 14% increase in the overall website traffic with the number of users coming from organic (Google search) increase from 448 in July to 457 in August. The rankings are continuing to move around in both directions, with some significant movements towards the first page of results. We will be making more on page optimisations over the coming month, which should lead to a further boost in some of these search terms.
SEO Analysis
August has shown a pleasing month for the SEO rankings overall. We have seen some fluctuations in both directions but have been able to maintain the 15 terms appearing on the first page of Google’s results. The terms ‘patient chairs’ and ‘ent audiology’ have jumped 69 and 22 positions respectively which has been great to see. A massive win for the month is that we can see the website appearing as the featured snippet on Google for the term ‘ent supplies australia’. This is a great piece of real estate to be taking up on Google! Over the coming month, we will be continuing with our on page optimisations as well as our link building strategy.