Manager Analysis
August was a successful month for the SEO campaign, with 20 keywords ranking within the top 3 positions on the first page and an additional 20 keywords securing positions within the top 4-10 results. Notable achievements included ‘Invisalign Leichhardt’ claiming the 1st position on the first page, ‘Leichhardt dental,’ ‘Haberfield dental,’ ‘dentist in Leichhardt,’ and ‘Haberfield dental practice’ all ranking in the 2nd position. ‘Dentist in Inner West’ achieved the 5th position on the first page.
The focus of the August SEO campaign centred on off-page optimisation, employing high-quality local citations to enhance Haberfield Dental’s visibility, credibility, and Google presence. This strategy successfully provided reputable backlinks to relevant pages, further strengthening the campaign’s performance. Simultaneously, August saw the rollout of a core algorithm update by Google, potentially impacting search rankings and organic traffic. Site metrics were closely monitored, ensuring that necessary adjustments were implemented to align with the update’s implications.
As the campaign transitions into September, on-page optimisation efforts will prioritise ‘Invisalign braces,’ a keyword characterised by high competition, significant monthly search volume, and the potential for improved rankings. Additionally, focus will be placed on ‘braces Haberfield,’ the lowest-ranking keyword for Haberfield Dental, with the goal of elevating it closer to the #1 position in Google search results.
August brought noteworthy achievements to the Google Business Profile (GBP) listings for both Leichhardt Dental – Pomare Dental Group and Haberfield Dental – Pomare Dental Group.
For Leichhardt Dental, ‘dentist in Leichhardt’ secured the 2nd position in Google Maps or local search results within the map pack, while ‘Haberfield dentist’ achieved the 3rd position. The GBP listing for Leichhardt Dental generated impressive metrics, including 48,378 total views, 140 website visits, 84 direction requests, and 135 phone calls, demonstrating the GBP’s effectiveness in driving user engagement and interactions.
Meanwhile, the Haberfield Dental GBP listing garnered 2,636 total views, 42 website visits, 29 direction requests, and 23 phone calls, reinforcing its impact on attracting potential patients.
Both GBP listings benefitted from SEO-optimised content posted during August, further enhancing their location relevance and visibility. These posts can be accessed at the following links:
Leichhardt Dental: https://posts.gle/nyn6HR
Haberfield Dental: https://posts.gle/gG6yGZ
SEO Analysis
20 keywords ranking in top 3 (first page) results
20 keywords ranking in top 4-10 (first page) results
Keyword ‘Invisalign Leichhardt’ is ranking in the 1st position (first page)
Keyword ‘Leichhardt dental’ is ranking in the 2nd position (first page)
Keyword ‘Haberfield dental’ is ranking in the 2nd position (first page)
Keyword ‘dentist in Leichhardt’ is ranking in the 2nd position (first page)
Keyword ‘Haberfield dental practice’ is ranking in the 2nd position (first page)
Keyword ‘dentist in Inner West’ is ranking in the 5th position (first page)
In August,the SEO campaign focused on off-page optimisation using high quality local citations to improve Haberfield Dental’s visibility, credibility, and Google presence by providing reputable backlinks to the relevant pages.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO on-page optimisation will focus on the keyword ‘Invisalign braces’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
Additionally, for Haberfield Dental, the SEO on-page optimisation will focus on the keyword ‘braces Haberfield’ as it is the lowest ranking keyword for Haberfield practice. The goal is to bring it closer to the #1 position in the Google search results.
GBP Analysis
Keyword ‘dentist in Leichhardt’ is ranking in 2nd position in Google Maps or local search results (in the map pack).
Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
In August, the Google Business Profile (GBP) listing for Leichhardt Dental – Pomare Dental Group generated 48,378 total views (up from 47,605 in the previous month), 140 website visits (up from 119 in the previous month), 84 direction requests (up from 66 previously), and 135 phone calls (up from 100 in the previous month) made directly from the GBP listing.
Meanwhile, the Haberfield Dental – Pomare Dental Group GBP listing generated 2,636 total views (up from 2,488 previously), 42 website visits (down from 48 previously), 29 direction requests (up from 23 previously), and 23 phone calls (up from 16 previously) made directly from the GBP listing.
Also in August, an SEO optimised content for the Leichhardt Dental – Pomare Dental Group listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/nyn6HR.
A separate optimised content was posted in the Haberfield Dental – Pomare Dental Group GBP listing. The post can be viewed here:https://posts.gle/gG6yGZ.
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