Facebook Analysis
1 Result
1.65% CTR
210 Clicks
6,616 Reach
December marks the start of the Facebook Ads campaign being managed under the Leichhardt Dental Facebook/Meta Business Manager account. There were a total of 12,742 ad Impressions, 10 post reactions, and 1 post share.
However, the campaign gained 66 link clicks (directing traffic to the website) that eventually resulted in 1 Click to the Leichhardt Booking Page. This shows high user intent to book a dental appointment after seeing the ads.
As we enter January, we will optimise the ad delivery to spark consideration among users that viewed the ads so that they will go to the website and become leads. We will also be conducting further research into how we can pull out data from the Leichhardt Dental Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, data can be located in the Meta Business Manager.
SEO Analysis
19 keywords ranking in top 3 (first page) results
20 keywords ranking in top 4-10 (first page) results
Keyword ‘Leichhardt dental’ is ranking in the 1st position (first page)
Keyword ‘Leichhardt dental in Haberfield’ is ranking in the 1st position (first page)
Keyword ‘dentist in Leichhardt’ is ranking in the 5th position (first page)
Keyword ‘Invisalign Leichhardt’ is ranking in the 3rd position (first page)
Keyword ‘dentist in Inner West’ is ranking in the 6th position (first page)
In December, the SEO campaign focused on off-page optimisation strategies via guest posting opportunities to help drive referral traffic and boost your site’s authority.
Through January,the SEO on-page optimisation will focus on the keyword ‘Invisalign braces’ as it has a high level of competition and significant monthly searches. The goal is to boost its ranking onto the first page of Google search results.
Google Ads Analysis
50 Conversions
199 Clicks
11.25% CTR
$3.46 Avg. CPC
25.13% Conversion Rate
December has been an exciting month for the Google Ads campaigns. Most conversions came from clicks to the Leichhardt and Haberfield booking websites. The rest are from calls through the ads and the website.
However, emergency dentist search terms were mostly looking for dental services during after-hours or the weekend. There were also a number of low-intent, research-related, and competitor search terms that consumed budget without getting conversions.
For December, we added low intent, research-related, specific dentist names, and competitor search terms in the negative keywords list to keep high intent searchers in seeing the ads more. This includes terms looking for after hours or 24/7 dental services, as well as specific dentist names.
With that being said, the plan for January is to continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also reach out to the third party booking software, Centaur Software, once more to have them install the GA4 tracking code on their end. When we previously engaged with them, they could only install Universal Analytics code, which would be phased out by Google in July 2023.
GBP Analysis
Keyword ‘dentist in Leichhardt’ is ranking in 4th position in Google Maps or local search results.
Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
In December, the Google Business Profile (GBP) listing for Leichhardt Dental – Dr Silvano & Luca Pomare generated 5,183 total views (down from 5,451in the previous month), 114 website visits (down from 152 in the previous month), 111 direction requests (up from 73 previously), and 126 phone calls (down from 154 in the previous month) were made directly from the GBP listing.
Meanwhile, the Leichhardt Dental In Haberfield GBP listing generated 1,557 total views (up from 1,370 previously), 31 website visits (down from 46 previously), 28 direction requests, and 13 phone calls (down from 30 previously) were made directly from the GBP listing.
Also in December, an SEO optimised content for the Leichhardt Dental – Dr Silvano & Luca Pomare listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/E7vNuu.
A separate optimised content was posted in the Leichhardt Dental In Haberfield GBP listing. The post can be viewed here: https://posts.gle/uYXdJn.
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