Manager
It’s been a month of welcome wins for the SEO, Google Ads, and Google Business Page campaigns. Website traffic is up by 8.4%, and the overall trend was high with several peaks. The average session duration saw a marginal decrease, but remains well over 1 minute. A significant percentage of users again arrived through organic search channels, and majority of them were new to the website. In terms of SEO performance, the site saw a rise in the average SEO rank, and sustained keyword metrics. The GBP listing also performed fairly well, with a small increase in views and 24 phone calls. For Google Ads, it’s been an exciting month. The campaign gained 46 conversions off 194 clicks, leading to a 23.71% Conversion Rate. Most of these conversions came from the Leichhardt and Haberfield booking sites. However, users searching for emergency dental services did so outside of work hours. In November, we will focus on-page optimisations on the ‘Haberfield dental’ keyword due to its monthly search volume. Meanwhile, Faceboook Ads experienced some setbacks, with no leads coming through the contact form submissions. We did see 90 link clicks, however, and some high-intent user engagements. We will optimise audience targeting to improve user actions.
Facebook Analysis
0.91% CTR
266 Clicks
9,198 Reach
October has been challenging for the Facebook Ads campaign. The campaign has not received leads made through contact form submissions. There were no phone number clicks which would indicate high intent to reach out to the business immediately after seeing the ad. Similar to Google Ads, we cannot attribute successful bookings made after clicking through the Facebook Ads.
However, the campaign saw 90 link clicks, which are people who were interested in the ad and clicked through to the website for more information or possibly to book an appointment. There were also 2 post shares and 1 post save. A post share will enable the campaign to reach a wider audience at no additional cost, while a post save shows that a user considered revisiting the ad copy content at a later time.
With that being said, the plan for November is to optimise the custom Events to effectively measure contact form submission on other pages aside from the Contact Us page: https://leichhardtdental.com.au/leichhardt-dental-2/ and https://leichhardtdental.com.au/leichhardt-dental-in-haberfield/. We will also optimise audience targeting to try getting either contact form submissions or phone number clicks.
SEO Analysis
15 keywords ranking in top 3 (first page) results
20 keywords ranking in top 4-10 (first page) results
Keyword ‘dentist in Leichhardt’ is ranking in the 2nd position (first page)
Keyword ‘Leichhardt dental’ is ranking in the 1st position (first page)
Keyword ‘Leichhardt dental in Haberfield’ is ranking in the 1st position (first page)
Keyword ‘Invisalign Leichhardt’ is ranking in the 2nd position (first page)
Keyword ‘dentist in Inner West’ is ranking in the 5th position (first page)
In October, the SEO campaign focused on off-page optimisation strategies with the goal of gaining more contextual links to improve the site’s presence in Google.
Through November, the SEO on-page optimisation will focus on the keyword ‘Haberfield dental’ as it has a medium to high level of competition and significant monthly searches. The goal is to bring it closer to the #1 position in Google search results.
Google Ads Analysis
46 Conversions
194 Clicks
10.49% CTR
$3.57 Avg. CPC
23.71% Conversion Rate
October has been an exciting month for the Google Ads campaigns. Most conversions came from clicks to the Leichhardt and Haberfield booking websites. All important performance metrics also improved compared to September.
However, emergency dentist search terms were mostly looking for dental services during after-hours or the weekend. There were also a number of low-intent and research-related search terms taking up the budget without getting conversions.
For October, we set up Google Analytics 4 (GA4) tracking, which will be the new standard for measuring website statistics in 2023. We also added low intent, research-related, specific dentist names, and competitor search terms in the negative keywords list to keep high intent searchers in seeing the ads more.
With that being said, the plan for November is to continue updating the negative keywords list to avoid wastes in budget due to irrelevant, low intent and competitor searches. We will also reach out to the third party booking software, Centaur Software, once more to have them install the GA4 tracking code on their end.
GBP Analysis
Keyword ‘dentist in Leichhardt’ is ranking in 2nd position in Google Maps or local search results (in the map pack).
Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
In October, the Google Business Profile (formerly Google My Business) listing for Leichhardt Dental – Dr Silvano & Luca Pomare generated 4,580 total views (up slightly from 4,438 in the previous month), 132 website visits (up slightly from 121 in the previous month), 72 direction requests, and 98 phone calls (up slightly from 80 in the previous month) were made directly from the GBP listing.
Meanwhile, the Leichhardt Dental In Haberfield GBP listing was reinstated.
The listing generated 999 total views (down from 1,379 previously), 28 website visits (down from 57 previously), 27 direction requests, and 24 phone calls (up from 10 previously) were made directly from the GBP listing.
Also in October, an SEO optimised content for the Leichhardt Dental – Dr Silvano & Luca Pomare listing was created with the goal of gaining more location relevance. The post can be viewed here: https://posts.gle/t1qCe1.
A separate optimised content was posted in the Leichhardt Dental In Haberfield GBP listing. The post can be viewed here: https://posts.gle/cXip45.
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