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Leichhardt Dental – October 2023 Monthly Report

by | Nov 7, 2023 | Leichhardt Dental

Manager Analysis

In October, the SEO campaign made significant strides. A total of 21 keywords ranked within the top 3 results, with an additional 19 keywords securing positions in the top 4-10 on the first page of Google. Notably, key phrases like ‘Invisalign Leichhardt’ and ‘Leichhardt dental’ both claimed the coveted 1st position, while ‘Haberfield dental’ and ‘dentist in Leichhardt’ achieved impressive 2nd positions. Furthermore, ‘Haberfield dental practice’ and ‘dentist in Inner West’ secured 2nd and 6th positions, respectively.

The focus of the SEO campaign for Leichhardt Dental and Haberfield Dental revolved around creating and distributing press releases in October. This off-page optimisation strategy aimed to enhance brand visibility, domain authority, and website traffic. In November, Leichhardt Dental’s campaign will shift towards creating new content and SEO location pages for ‘children’s dentistry’ and ‘teeth whitening,’ enhancing relevance and authority. Simultaneously, Haberfield Dental’s campaign will concentrate on the keyword ‘Haberfield dentist’ to strengthen its competitive edge and push for a higher ranking.

In the realm of Google Business Profile (GBP) campaigns, the reports encountered some fluctuations due to changes in Google’s reporting. The figures showed reduced metrics compared to previous months, but the Leichhardt Dental – Pomare Dental Group listing still managed to generate 1,041 views, 113 clicks, 47 direction requests, and 124 phone calls. On the other hand, the Haberfield Dental – Pomare Dental Group listing saw an increase in direction requests and phone calls, indicating a positive trend in local engagement. Both listings benefited from SEO-optimised content posted on their GBP profiles to enhance location relevance.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 19 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Invisalign Leichhardt’ is ranking in the 1st position (first page)
  • Keyword ‘Leichhardt dental’ is ranking in the 1st position (first page)
  • Keyword ‘Haberfield dental’ is ranking in the 2nd position (first page)
  • Keyword ‘dentist in Leichhardt’ is ranking in the 2nd position (first page)
  • Keyword ‘Haberfield dental practice’ is ranking in the 2nd position (first page)
  • Keyword ‘dentist in Inner West’ is ranking in the 6th position (first page)
  • In October, the SEO campaign focused on the creation and distribution of press releases for Leichhardt Dental and Haberfield Dental as part of off-page optimisation to help increase brand visibility and recognition, ramp up domain authority, and drive website traffic.
  • Through November, the Leichhardt Dental’s SEO campaign will prioritise the creation of new content and SEO location pages for ‘childrens dentistry’ and ‘teeth whitening’ to gain more relevance and authority for these service keywords in the target locations.
  • Additionally, Haberfield Dental’s SEO campaign will focus on the keyword ‘Haberfield dentist’ as it gets significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the #1 position in Google search results.

GBP Analysis

  • Keyword ‘dentist in Leichhardt’ is ranking in 2nd position in Google Maps or local search results (in the map pack).
  • Keyword ‘Haberfield dentist’ is ranking in 3rd position in Google Maps or local search results (in the map pack).
  • In October, Google made some changes to what insights are available for Google Business Profile (GBP). Total Views is no longer included in the report. It is possible that the figures are off due to the changes in Google’s reporting.
  • The listing for Leichhardt Dental – Pomare Dental Group generated 1,041 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 34,099), 113 clicks (previously Website Visits was 131), 47 direction requests (down from 64 previously), and 124 phone calls (down from 131 in the previous month) made directly from the GBP listing.
  • Meanwhile, the Haberfield Dental – Pomare Dental Group listing generated 422 views from Google Search and Google Maps via desktop and mobile searches (previously Total Views was 1,755), 45 clicks (previously Website Visits was 42), 55 direction requests (up from 23 previously), and 29 phone calls (up from 21 previously) made directly from the GBP listing.
  • Also in October, an SEO optimised content for the Leichhardt Dental – Pomare Dental Group listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/4HJAGn.
  • A separate optimised content was posted in the Haberfield Dental – Pomare Dental Group GBP listing. The post can be viewed here:https://posts.gle/FbCbPd.