Leichhardt Dental – July 2023 Monthly Report
Manager Analysis
The SEO campaign showed impressive results in July, with several keywords achieving top rankings on the first page of search results. Notably, the keyword ‘Invisalign Leichhardt’ secured the 1st position on the first page, while ‘Leichhardt dental,’ ‘Haberfield dental,’ ‘dentist in Leichhardt,’ and ‘Haberfield dental practice’ all achieved the 2nd position. In July, the campaign’s focus was on creating 226 new SEO location pages for ‘cosmetic dentistry’ and ’emergency dentist’ keywords. These pages were designed to add more relevant content, thereby enhancing the site’s authority and relevance. Moving forward into August, the SEO campaign will concentrate on off-page optimisation, emphasising the acquisition of high-quality local citations. This strategy aims to improve the practices’ visibility, credibility, and Google presence through reputable backlinks. Overall, the July SEO analysis highlights the success of the on-page optimisation efforts and sets the stage for further advancements in the coming months.
The Google Business Profile (GBP) listings for both dental practices demonstrated significant engagement and visibility in July. For Leichhardt Dental – Pomare Dental Group, the keyword ‘dentist in Leichhardt’ ranked an impressive 2nd position in Google Maps or local search results, ahead of the map pack. Meanwhile, Haberfield Dental – Pomare Dental Group’s keyword ‘Haberfield dentist’ secured a strong 3rd position within the map pack. Throughout the month, the GBP listing for Leichhardt Dental generated remarkable results, with 47,605 total views and 100 phone calls made directly from the listing. The GBP listing for Haberfield Dental also performed well, attracting 2,488 total views and 16 phone calls. Additionally, both listings received website visits and direction requests, indicating significant interest from potential customers. The implementation of SEO-optimised content further enhanced the listings’ relevance and engagement. In July, both practices focused on utilising the GBP platform to its full potential, posting location-relevant content to attract more viewers. Looking ahead, the August GBP strategy will maintain the focus on ‘dentist in Leichhardt’ to sustain or improve its position in Google Maps or local search results. Additionally, both dental practices will continue to optimise their content and engagement strategies to ensure maximum visibility and patient interaction on the GBP platform.
SEO Analysis
GBP Analysis
Leichhardt Dental – June 2023 Monthly Report
Manager Analysis
In June, the SEO campaign yielded positive results. Sixteen keywords achieved top-three rankings on the first page, while 22 keywords secured positions in the top 4-10. Key phrases like ‘Leichhardt dental’ and ‘Invisalign Leichhardt’ claimed 1st position, while ‘Haberfield dental’ and ‘dentist in Leichhardt’ held 2nd positions. The keyword ‘Haberfield dental practice’ attained the 3rd position, and ‘dentist in Inner West’ ranked 5th. The campaign focused on off-page optimisation strategies, leveraging map embeds from Google Maps as high-quality outbound links to enhance the site’s authority. Moving into July, the campaign aims to further enhance site authority and relevance by creating SEO location pages targeting ‘cosmetic dentistry’ and ’emergency dental care’.
The Google Business Profile (GBP) listings for Leichhardt Dental and Haberfield Dental exhibited promising results in June. Leichhardt Dental’s GBP listing generated 19,551 views, an increase from the previous month’s 13,061. The listing also received 124 website visits, 64 direction requests, and 118 phone calls. Similarly, Haberfield Dental’s GBP listing garnered 2,421 views, up from 2,347, along with 38 website visits, 26 direction requests, and 16 phone calls. As part of the campaign, an SEO-optimised content was created for the Leichhardt Dental listing, aiming to enhance location relevance. Additionally, a separate optimised content post was published for the Haberfield Dental listing. These efforts contributed to the listings’ visibility and engagement, bolstering the online presence and attracting potential patients to the dental practices.