Leichhardt Dental – May 2023 Monthly Report
Manager Analysis
In the final month of running the Google Ads campaigns, significant progress was made. There were a total of 47 conversions, an increase from the previous month’s 44. Notably, 15 of these conversions were specifically attributed to the Haberfield practice. To optimise campaign performance, several adjustments were implemented in May. Ad copy was updated to reflect the new dental practice name, Haberfield Dental, and the inclusion of “Dr. Pomare” was introduced to align with user search behaviour. Business name, logo assets, and landing page URLs were also updated to reflect changes at the Haberfield clinic. Negative keyword lists were optimised to exclude low intent, research-related, specific dentist names, and competitor search terms. The campaign will be paused on June 7, unless otherwise requested.
The SEO campaign in May demonstrated promising results. Sixteen keywords achieved top-three rankings on the first page of search results, while an additional 24 keywords ranked in the top four to ten positions. Notably, the keywords “Leichhardt dental,” “dentist in Leichhardt,” and “Invisalign Leichhardt” secured first-page rankings. The keyword “dentist in Inner West” attained a commendable sixth position. In May, on-page optimisation efforts concentrated on improving the ranking of the “emergency dentist” keyword, with expectations of continued progress in the coming weeks. Moving forward, the SEO campaign in June will focus on off-page optimisation strategies, particularly utilising map embeds from Google Maps as high-quality outbound links to enhance the website’s authority and reliability.
The Google Business Profile (GBP) listings for Leichhardt Dental – Pomare Dental Group and Haberfield Dental – Pomare Dental Group yielded significant results in May. The Leichhardt Dental listing garnered 13,061 total views, 131 website visits, 82 direction requests, and 144 phone calls directly from the GBP listing. Similarly, the Haberfield Dental listing accumulated 2,347 total views, 40 website visits, 18 direction requests, and 20 phone calls. Notably, an SEO-optimised content post was created for both listings, aiming to improve location relevance. In May, the Leichhardt Dental post received positive engagement, while the Haberfield Dental post demonstrated lower engagement. The GBP listings continue to contribute to generating online visibility and attracting potential patients.
During the final complete month of the Facebook Ads campaigns, Leichhardt Dental and Haberfield Dental achieved significant reach and engagement. The ads reached 11,156 unique users, resulting in 127 link clicks that redirected users to the website. Furthermore, 11 post reactions and 3 comments indicated a genuine interest in the services offered. Although the campaign reported 6 conversions, this data was not captured in the Ads Manager but confirmed through cross-platform analysis. Updates were made to the New Patient Package ad copy, reflecting new pricing and offer names, as well as the custom landing page content. Additionally, a prominent “Book an Online Appointment” call-to-action button was added to enhance user engagement. The campaign is scheduled to pause on June 7, unless otherwise requested.
Facebook Analysis
SEO Analysis
Google Ads Analysis
GBP Analysis
Leichhardt Dental – April 2023 Monthly Report
Manager Analysis
In April, the Google Ads campaigns delivered a stable performance, generating 153 clicks and 43 conversions, with an average cost-per-click (CPC) of $4.44 and a 9.69% click-through rate (CTR). The conversion rate also increased to 28.10%, compared to the previous month. To stay relevant to evolving user behaviour, negative keywords were added to exclude low-intent, research-related, specific dentist names, and competitor search terms. The negative keywords list will be updated continuously in May, along with conversion rate optimisation to promote the Haberfield campaign.
In April, the SEO Campaign had 23 keywords ranking in the top 3, and 17 in the top 4-10 search results. Relevant keywords such as “Leichhardt dental,” “Leichhardt dental in Haberfield,” “dentist in Leichhardt,” and “Invisalign Leichhardt” were all ranked in the first position (first page). The keyword “dentist in Inner West” also ranked 5th on the first page of Google search results. For April, the campaign focused on off-page optimisation strategies to enhance the site’s authority, relevance, and trustworthiness. In May, the team plans to focus on the keyword “emergency dentist” to bring it closer to the first page of Google search results through on-page optimisation.
In April, the Google Business Profile (GBP) listings generated a total of 6,846 and 1,340 views for Leichhardt Dental – Pomare Dental Group and Leichhardt Dental In Haberfield, respectively. The Leichhardt Dental – Pomare Dental Group GBP listing also generated 115 website visits, 48 direction requests, and 90 phone calls. Meanwhile, the Leichhardt Dental In Haberfield GBP listing generated 32 website visits, 25 direction requests, and 19 phone calls.
In addition, SEO-optimised content was created for the Leichhardt Dental – Pomare Dental Group GBP listing, while separate optimised content was posted for the Leichhardt Dental In Haberfield listing to gain more location relevance.
Lastly, the Facebook Ads campaign generated 11,156 unique users, with 127 link clicks, 5 results (2 clicks to Haberfield booking, 3 clicks to Leichhardt booking pages), and a 0.34% link click-through rate (CTR). Although the campaign had 5 conversions, it was not reported in the Ads Manager. Standard enhancements were implemented in April, including setting up UTM tracking and increasing the custom audience retention from 30 to 90 days. In May, the focus will be on promoting the Haberfield clinic and optimising ad delivery to retarget website visitors who did not become leads.