Manager Analysis
In August, the SEO campaign made significant strides in enhancing the online presence and visibility of the website. The campaign was successful in achieving notable results, with 5 keywords securing positions within the top 3 search results, and an additional 55 keywords landing on the first page in positions 4 to 10. The standout achievements included ‘social worker Darra’ securing the coveted 1st position and ‘social worker Jindalee’ securing the 2nd position on the first page of Google’s search results.
The campaign focused on off-page optimisation, primarily employing a local citations strategy to bolster the website’s credibility and authority by acquiring reputable backlinks. Additionally, a new SEO page centered around ‘social worker’ was created to bolster the site’s relevance, trustworthiness, and authority. It’s noteworthy that Google rolled out a core algorithm update during August, which necessitated close monitoring of site metrics and prompt adjustments to align with the implications of the update.
Looking forward to September, the SEO campaign will intensify on-page optimisation efforts, with a particular emphasis on the competitive keyword ‘mental health services Brisbane,’ aiming to propel it closer to the first page of Google search results. This strategic approach aligns with the campaign’s overarching goal of continually enhancing the client’s online visibility and search engine ranking.
SEO Analysis
5 keywords ranking in top 3 (first page) results
55 keywords ranking in top 4-10 (first page) results
Keyword ‘social worker Darra’ is ranking in the 1st position (first page).
Keyword ‘social worker Jindalee’ is ranking in the 2nd position (first page).
Keyword ‘NDIS support coordination Darra’ is ranking in the 2nd position (first page).
Keyword ‘counselling services Chapel Hill’ is ranking in the 3rd position (first page).
Keyword ‘mental health services Regents Park’ is ranking in the 6th position (first page).
Keyword ‘counselling services Riverhills’ is ranking in the 5th position (first page).
In August, the SEO campaign focused on off-page optimisation using local citations strategy to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
A new SEO page about ‘social worker’ was created and sent for approval. The goal is to add more content to boost the site’s authority, relevance, and trustworthiness. This will help improve presence on Google search results and increase customer actions on the site.
Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
Through September, the SEO on-page optimisation will focus on the keyword ‘mental health services Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.
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