Manager Analysis

In September, the SEO campaign made significant strides in improving the online visibility of the client’s website. Four keywords successfully secured their positions in the top 3 search results, while an impressive 68 keywords achieved rankings within the top 4-10 results on the first page of Google.

Notably, the keywords ‘social worker Darra’ and ‘NDIS support coordination Darra’ both secured the coveted 2nd position on the first page, demonstrating the effectiveness of the campaign’s strategies.

Additional successes included ‘social worker Jindalee’ and ‘counselling services Chapel Hill,’ which secured the 4th position, and ‘mental health services Regents Park’ and ‘counselling services Riverhills’ ranking 5th on the first page.

The focus for September revolved around off-page optimisation strategies, with a specific emphasis on leveraging Google Maps embeds. These embeds served as high-quality outbound links, enhancing the website’s authority and trustworthiness.

Looking ahead to October, the SEO campaign will shift its on-page optimisation efforts towards the keyword ‘social worker Brisbane.’ Given its moderate to high competition, substantial monthly search volume, and current ranking, the goal is to propel it onto the first page of Google search results, further enhancing the website’s visibility and organic traffic.

SEO Analysis

• 4 keywords ranking in top 3 (first page) results
• 68 keywords ranking in top 4-10 (first page) results
• Keyword ‘social worker Darra’ is ranking in the 2nd position (first page).
• Keyword ‘NDIS support coordination Darra’ is ranking in the 2nd position (first page).
• Keyword ‘social worker Jindalee’ is ranking in the 4th position (first page).
• Keyword ‘counselling services Chapel Hill’ is ranking in the 4th position (first page).
• Keyword ‘mental health services Regents Park’ is ranking in the 5th position (first page).
• Keyword ‘counselling services Riverhills’ is ranking in the 5th position (first page).
• In September, the SEO campaign focused on off-page optimisation strategies, leveraging Google Maps embeds. These embeds act as high-calibre outbound links, which can boost the website’s authority and trustworthiness.
• Through October, the SEO on-page optimisation will focus on the keyword ‘social worker Brisbane’ as it has a medium to high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it onto the first page of Google search results.

Manager Analysis

In August, the SEO campaign made significant strides in enhancing the online presence and visibility of the website. The campaign was successful in achieving notable results, with 5 keywords securing positions within the top 3 search results, and an additional 55 keywords landing on the first page in positions 4 to 10. The standout achievements included ‘social worker Darra’ securing the coveted 1st position and ‘social worker Jindalee’ securing the 2nd position on the first page of Google’s search results.

The campaign focused on off-page optimisation, primarily employing a local citations strategy to bolster the website’s credibility and authority by acquiring reputable backlinks. Additionally, a new SEO page centered around ‘social worker’ was created to bolster the site’s relevance, trustworthiness, and authority. It’s noteworthy that Google rolled out a core algorithm update during August, which necessitated close monitoring of site metrics and prompt adjustments to align with the implications of the update.

Looking forward to September, the SEO campaign will intensify on-page optimisation efforts, with a particular emphasis on the competitive keyword ‘mental health services Brisbane,’ aiming to propel it closer to the first page of Google search results. This strategic approach aligns with the campaign’s overarching goal of continually enhancing the client’s online visibility and search engine ranking.

SEO Analysis