Macquarie Dentists – April 2023 Monthly Report

Manager Analysis

In April, the Google Ads campaign experienced an increase in conversions, with 48 recorded conversions and a 28.57% conversion rate. Clicks also increased to 168, with a 7.21% click-through rate (CTR). The majority of conversions were from clicks to the third-party booking page, with some from calls made through ads, the website, and a contact form submission.
To improve the campaign’s performance, callout extensions were added to the ads in April. Additionally, negative keywords were regularly added to exclude competitor, irrelevant, low-intent terms, and specific dentist names from triggering the ads. For May, the focus will be on updating the negative keywords list to avoid wasting the budget on non-relevant searches. Refining the keywords will also be a priority to ensure that the campaign targets the right audience and maximises its performance.

Lastly, the new Facebook Ads Campaign generated 3 enquiries from the custom landing page. The ads received 77 engagements, 65 link clicks, and had a CTR of 0.57%. The campaign also reached 6,680 people and gained 12 reactions. For May, the focus will be on optimising ad delivery to target people who saw the website but did not convert. Retargeting will be done through Facebook Ads to increase conversions. The campaign’s performance in April showed potential, and adjustments will be made to improve its effectiveness in the coming months.

Google Ads Analysis

48 Conversions

168 Clicks

7.21% CTR

28.57% Conversion Rate

April has seen an upward trend in conversions for the Google Ads campaign. Most conversions were clicks to the 3rd party booking page. The campaign also had calls made through the ads and the website, as well as a Contact Form submission.

For April, we added callout extensions to the campaign. We also put competitor, irrelevant, low intent terms, as well as specific dentist names in the negative keywords list regularly.

With that, the plan for May is to continue updating the negative keywords list to avoid wasting the budget due to competitor, irrelevant, and low intent searches. Furthermore, we will continue to refine the keywords.

Facebook Analysis

3 Results (Custom Landing Page Enquiry)

0.57% CTR

77 Engagements

65 Link Clicks

6,680 Reach

April marks the first month of the new Facebook Ads Campaign. The campaign had 3 enquiries from the custom landing page. The ads also gained 12 reactions.

For May, we will optimise ad delivery so people who saw the website but did not convert can be retargeted through Facebook Ads.