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Macquarie Dentists – August 2023 Monthly Report

by | Sep 7, 2023 | Macquarie Dentists

Manager Analysis

During August, the SEO campaign delivered notable outcomes, with 6 keywords securing the top 3 positions on the first page of Google search results and an additional 12 keywords ranking within the top 4-10 positions. Among these, ‘dentist Macquarie,’ ‘Macquarie dentists,’ ‘Macquarie dental,’ and ‘teeth whitening Macquarie University’ stood out with 1st, 1st, 2nd, and 3rd positions respectively. ‘New dental patient Macquarie University’ and ‘new dental patient North Ryde’ also achieved impressive rankings at 7th and 8th positions on the first page.

The primary focus of the August SEO campaign was off-page optimisation, accomplished through social foundations and strategies. This approach aimed to enhance site visibility, bolster its reputation, and augment online presence by fostering brand recognition across essential social platforms. In addition, August witnessed a core algorithm update from Google, potentially impacting search rankings and organic traffic. Consequently, rigorous monitoring of site metrics was maintained, with the agility to implement necessary adjustments in line with the update’s implications.

Furthermore, SEO-optimised content for the GBP listing was created to enhance location relevance. This content can be accessed at the following link: https://posts.gle/8zyYZC.
As the campaign progresses into September, the SEO efforts will prioritise the creation of SEO location pages targeting the keywords ‘general dentistry,’ ’emergency dentist,’ and ‘teeth whitening.’ These keywords, with significant monthly search volumes, are poised to strengthen the site’s rankings further, aligning with the campaign’s objectives.

SEO Analysis

  • 6 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist Macquarie’ ranking in 1st position (first page)
  • Keyword ‘Macquarie dentists’ ranking in 1st position (first page)
  • Keyword ‘Macquarie dental’ ranking in 2nd position (first page)
  • Keyword ‘teeth whitening Macquarie University’ ranking in 3rd position (first page)
  • Keyword ‘new dental patient Macquarie University’ ranking in 7th position (first page)
  • Keyword ‘new dental patient North Ryde’ ranking in 8th position (first page)
  • In August, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/8zyYZC.
  • Through September, the SEO campaign will prioritise the creation of SEO location pages for the keywords ‘general dentistry’, ‘emergency dentist’, and ‘teeth whitening’ as they have significant monthly searches and have yet to gain a strong footing in the site’s rankings.