Manager Analysis
January finished with promising results for both SEO and website analytics. The number of websites visitors increased by 30.4%, totalling 1,051 users. Significantly, the were 266 users located the website as a result of the rankings in Google Search.
Regarding Facebook ads, there have been 428 clicks and a reach of 31,688 which is a significant increase as opposed to last month. 2 post saves were also noted which signifies user interest. The campaign has received a significant amount of engagement with 428 users clicking through the ad and visiting the website, there is still room for improvement in terms of conversion rates. Moving forward, there may be opportunities to optimise and enhance the conversion process to drive better results. Google Ads generated 223 clicks with a 6.77% click-through rate, leading to 2 conversions and an 18.83% conversion rate. January was a positive month for Facebook and Google Ads. As we kick off the month of February, our focus will be on optimising retargeting ads to drive consideration and conversion. Additionally, we will be conducting further research to extract data from the Macquarie Dentist Facebook/Meta Business Manager account to the Marketing Dashboard. During this time, the dashboard may not have any data available, but it can be accessed on the Meta Business Manager.
Our plan for Google Ads in February includes setting up conversion events in Google Analytics 4 to track form submissions and clicks to the booking page. We will also be updating the negative keyword list to eliminate any budget wastage from competitors, irrelevant, and low-intent searches. We will further refine our keywords to attract a higher-intent audience for the campaign. Lastly, we will reach out to Centaur Software, our third-party booking software, to set up Google Analytics 4 tracking on their end.
Google Ads Analysis
42 Conversions
223 Clicks
6.77% CTR
18.83% Conversion Rate
January has seen an upward trend for the Google Ads campaign. The conversions increased from 34 in December to 42 this month, most of which were clicks to the 3rd party booking page. The campaign also got calls made through the ads and the website, as well as a Contact Form submission.
For January, we added competitor, irrelevant, low intent terms, as well as specific dentist names in the negative keywords list on a weekly basis.
With that, the plan for February is to set up conversion events in Google Analytics 4 (GA4) to track form submissions and clicks to the booking page link. We will also continue updating the negative keywords list to avoid wasting the budget due to competitors, irrelevant, and low-intent searches. Furthermore, we will continue to refine the keywords to attract a higher-intent audience for the campaign. Finally, we will continue reaching out to the third-party booking software, Centaur Software, so they can set up Google Analytics 4 (GA4) tracking on their end.
Facebook Analysis
3 Results (Clicks to the Booking Page)
0.46% CTR
428 Clicks
31,688 Reach
January has been great for Facebook Ads. The campaign gained 3 clicks to the booking page, which is the highest intent action we can track leading to an actual booking for a dental appointment. The impressions also improved from 10,532 in December to 31,688 this month. It also gained 2 Post Saves, which indicate user interest in the service but deferred to take further action for now.
As we enter February, we will optimise the Retargeting ads to spark consideration and conversion. We will also be conducting further research into how we can pull out data from the Macquarie Dentist Facebook/Meta Business Manager account to the Marketing Dashboard. While we work on this, there will be no data available in the dashboard, however, this data can be located on your Meta Business Manager.
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