Manager Analysis
March saw a slight 3.6% decline in the number of website visitors and the average user session time by 1.9% compared to last month. Significantly, the were 345 users that located the website as a result of the rankings in Google Search. Regarding Facebook ads, there have been 333 clicks and a reach of 32,216. March showed a positive trend in Facebook Ads with 11 clicks to the booking page, 4 post saves, 9 reactions, and 1 share and comment. In April, we plan to test new ad creatives and work with Centaur Software to install our conversion tracking codes on their end. We also implemented recommendations raised during a mid-month meeting with Google’s Account Strategist in March. This included regularly updating the negative keywords list to exclude irrelevant, low-intent, and specific dentist names. Additionally, we integrated Google Analytics 4 conversions into Google Ads to better track cross-platform conversions. Moving forward in April, we plan to further refine our keywords and negative keyword list to optimise the campaign.
Google Ads Analysis
27 Conversions
175 Clicks
5.46% CTR
15.43% Conversion Rate
March has seen a slight decrease in conversions for the Google Ads campaign. Most conversions were clicks to the 3rd party booking page. The campaign also had calls made through the ads and the website, as well as a Contact Form submission.
For March, we implemented some recommendations that were raised during a mid-month meeting with Google’s Account Strategist. We also put competitor, irrelevant, low intent terms, as well as specific dentist names in the negative keywords list regularly. Finally, we integrated Google Analytics 4 conversions into Google Ads to better optimise the campaign for cross-platform conversion tracking.
With that, the plan for April is to continue updating the negative keywords list to avoid wasting the budget due to competitors, irrelevant, and low-intent searches. Furthermore, we will continue to refine the keywords.
Facebook Analysis
11 Results (Clicks to the Booking Page)
0.40% CTR
348 Engagements
333 Link Clicks
32,216 Reach
March has seen an upward trend in Facebook Ads. The campaign had 11 clicks to the booking page. The ads also gained 4 post saves, 9 reactions, as well as 1 share and comment.
For April, we will test new ad creatives and continue communicating with Centaur Software so they can install our conversion tracking codes on their end.
Recent Comments