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Macquarie Dentists – May 2023 Monthly Report

by | Jun 7, 2023 | Macquarie Dentists

Manager Analysis

May marked the final month of the Facebook Ads campaign, which achieved 21 clicks, directing users to the third-party booking page. The ads generated a total of 291 engagements, including 8 reactions, 1 save, and 282 link clicks, indicating significant interest and interaction with the ads. The campaign reached an impressive 25,864 unique users during this period. As the month concluded, the campaign was paused and will remain inactive unless there are further requests for its continuation.

May also marked the final month of the Google Ads campaign, which demonstrated consistent success in driving conversions. Out of the total 45 conversions achieved, 39 were clicks leading to the third-party booking page. The campaign further received calls initiated from both the ads and the website, along with a Contact Form submission. To enhance performance, the team regularly added competitor, irrelevant, low intent terms, and specific dentist names to the negative keywords list. Following May, the campaign was paused and will remain inactive unless there are future instructions to resume it.

Google Ads Analysis

  • 45 Conversions
  • 179 Clicks
  • 8.36% CTR
  • 25.69% Conversion Rate
  • May marks the final month running the Google Ads campaign. To end, it has been consistent in getting conversions, with 39 out of the total 45 being clicks to the 3rd party booking page. The campaign also received calls made through the ads and the website, as well as a Contact Form submission.
  • For May, we put competitor, irrelevant, low intent terms, as well as specific dentist names in the negative keywords list regularly.
  • The campaign has been paused in June and will remain like this until otherwise requested.

    • Facebook Analysis

  • 21 Results (Clicks to the Booking Page)
  • 0.57% CTR
  • 291 Engagements
  • 282 Link Clicks
  • 25,864 Reach
  • May marks the final month running the Facebook Ads campaign. The campaign received 21 clicks to the third party booking page. The ads also gained 8 reactions, 1 save, and 282 link clicks (i.e. redirects to the website).
  • The campaign has been paused in June and will remain like this until otherwise requested.