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Macquarie Dentists – November 2021 Monthly Report

by | Dec 7, 2021 | Macquarie Dentists | 0 comments

Manager

We’ve seen a very solid beginning to this campaign. User traffic has gone up by 40.8%, while average session duration has increased by 33.8%. Alongside a majority of our users arriving through organic (SEO) channels, these all indicate that our content is relevant to site visitors. We’ve seen a slight decrease in Click Through Rate, but a welcome increase in Impressions (up 5.4%). Both Post and Page Engagement also rose, both by 44.7%. Most key metrics have seen steady performances, as well as 173 clicks that redirected to the website booking page. In December, we will fully integrate tracking in order to properly record successful bookings, which should aid our optimisations. We will also optimise interest targeting to reach only the most relevant audiences.

Facebook Analysis

  • 1.38% CTR
  • 501 Clicks
  • 11,206 Reach
  • November has been great for the Facebook Ads campaign. We noticed a steady performance of most key metrics. There were 173 link clicks that redirected to your website’s booking page, which means people showed interest in the service based on the ad and looked for more details. Furthermore, there were 4 post saves which is an indication of high intent and that a booking can be performed at a later date depending on other external factors.

    • However, we are still not able to track booking conversions made through your third-party booking platform.

    The plan for December is to complete the integration of tracking so successful bookings are properly recorded, which will really help in our optimisations. We will also optimise interest targeting so only a highly relevant audience is being reached.