Macquarie Dentists – May 2022 Monthly Report
Manager
We’ve experienced some challenges this past May, although the campaign still noted some favourable metrics. User visits saw another rise by 11.7%, with a high overall trend. 33% of all site visitors arrived through organic (SEO) channels, and they spent a significant amount of time on the website. Our Facebook ads saw some positive metrics, with Clicks and Click Through Rate, as well as Impressions, all going up. We also did see 127 link clicks from people interested in your services. In June we will optimise our campaign based on Contact Form submissions and calls. We will also optimise Retargeting Ads. For Google Ads, we cannot track booking conversions since they’re all recorded as direct site visits. We did, however, see a 39.95% decrease in conversion rate. We spoke with the Technical Support team of Google in May to address this issue, and also adjusted keyword bids. For June, we will observe our Google Ads optimisations and update the negative keywords list.
Facebook Analysis
However, there were 127 link clicks from people interested in your service that were redirected to your website. There were also 2 post saves which show interest in your service and can be reached out again using the retargeting ads. The third party booking platform Centaur Software confirmed that they do not offer integration of Facebook Pixel. Although we have set up the tracking in Google Analytics and recorded 28 successful bookings in May, without the Facebook Pixel installed in the booking website we cannot test nor track booking conversions that came from Facebook Ad impressions.
The plan for June is to revisit the tone of the ads considering we cannot install Facebook Pixel code in the booking software. We will optimise the campaign based on Contact Form submissions and calls in the ad copy. We will also optimise the Retargeting ad set so we can reach back to people who showed interest in the ads before but did not become leads.
Google Ads Analysis
Macquarie Dentists – April 2022 Monthly Report
Manager
We experienced highs and lows for the campaign in the month of April. User visits again increase, this time by 7.8%. The overall trend was also up and down, with a high of 35 users on 13 April. A significant number of users arrived through organic (SEO) channels, and they spent an average of over 2 minutes on the site. Facebook Ads did again see some challenges; we saw an increase in Clicks and Click Through Rate, but a decline in Engagement and Conversions. Unfortunately, Centaur Software does not offer Faebook Pixel integration, so we cannot test or track booking conversions through the Facebook Ad impressions. This May, we will rethink the Facebook Ads strategy and optimise Retargeting ads. We will also continue to monitor the Google Ads performance, which shows a promising start of 2 conversions and 239 clicks.
Facebook Analysis
However, there were 116 link clicks from people interested in your service that were redirected to your website. There were also 3 post saves which show interest in your service and can be reached out again using the retargeting ads. Regrettably, the third party booking platform Centaur Software confirmed that they do not offer integration of Facebook Pixel. Although we were able to set up the tracking in Google Analytics, without the Facebook Pixel installed in the booking website we cannot test nor track booking conversions that came from Facebook Ad impressions.
The plan for May is to rethink how to approach the Facebook campaigns considering we cannot install Facebook Pixel code in the booking software. We will also optimise the Retargeting ad set so we can reach back to people who showed interest in the ads before but did not become leads.