Manager

February sees mixed but promising results for the campaign. User traffic declined slightly by 3.2%, but the overall trend saw several peaks. Almost half those users arrived through organic (SEO) channels, with 221 in total, 203 of which were new. Average session duration also went up by a notable 7.5% and remains over 2 minutes. For Facebook ads, Clicks went down by 15.2%, but Click Through Rate (CTR) went up by 3.0%! The overall rate of impressions also remains high. For March, we will complete tracking integration to record successful bookings. We will also optimise interest and demographic targeting to reach only a highly relevant audience.

Facebook Analysis

However, we are still not able to track booking conversions made through your third-party booking platform. Although we were able to set up the tracking in Google Analytics, without the Facebook Pixel installed in the booking website we still cannot test nor track booking conversions. Centaur Software has been unresponsive about this concern.

The plan for March is to complete the integration of tracking so successful bookings are properly recorded, which will really help in our optimisations. We will also optimise interest and demographic targeting so only a highly relevant audience is being reached by the ads.

Manager

March again brings mixed results for the campaign, although there are positives! User visits saw a welcome recovery by 10.0%, with almost 600 in total. We also saw more users arriving through organic (SEO) channels – 234 this time, with 222 of them new. Average session duration also increased, and remains well over 2 minutes. For our Facebook Ads, we did see some challenges. Besides an increase in Impressions (up 12.1%), there was a decline in metrics across the board. We did still see 131 clicks that redirected to the website, with 1 conversion. Our main issue is our inability to track booking conversions through your third-party platform without the integration of Facebook Pixel. We hope to resolve this situation in April so we can record successful bookings. We also plan to optimise the Retargeting ad set to reach out to interested persons who did not become leads.

Facebook Analysis

• 0.85% CTR
• 383 Clicks
• 14,393 Reach
• March has been challenging for the Facebook Ads campaign. There was a 7.68% increase in Impressions but considerable decline in other metrics.

However, there were 131 link clicks from people interested in your service that redirected to your website, with 1 converting into a lead. Regrettably, we are still not able to track booking conversions made through your third-party booking platform. Although we were able to set up the tracking in Google Analytics, without the Facebook Pixel installed in the booking website we still cannot test nor track booking conversions. We have reached back to Centaur Software about this concern.

The plan for April is to complete the integration of tracking if the Facebook Pixel can be installed in the booking website so successful bookings are properly recorded, which will really help in our optimisations. We will also optimise the Retargeting ad set so we can reach back to people who showed interest in the ads before but did not become leads.