Manager Analysis

November marked a commendable performance in SEO, with six keywords securing coveted positions in the top 3 results, and an additional ten keywords positioning within the top 4-10 results on the first page. Noteworthy achievements include ‘dentist Macquarie’ and ‘Macquarie dentists,’ both claiming the 1st position, showcasing the effectiveness of the SEO strategy. ‘Teeth whitening Macquarie University’ secured the 6th position, and ‘new dental patient Macquarie University’ and ‘children’s dentistry Macquarie Park’ positioned in the 7th spot, further contributing to the robust online presence.

As part of on-page optimisation efforts, the focus was on ‘dentist North Ryde,’ anticipating improved rankings in the coming weeks. Simultaneously, SEO-optimised content was created for the Google Business Profile (GBP) listing to enhance location relevance. The content can be viewed here.

Looking ahead to December, the SEO campaign will shift its focus to off-page optimisation through the strategic creation and distribution of press releases. This approach aims to elevate brand visibility, stimulate website traffic, and fortify domain authority for sustained digital growth.

SEO Analysis

• 6 keywords ranking in top 3 (first page) results
• 10 keywords ranking in top 4-10 (first page) results
• Keyword ‘dentist Macquarie’ ranking in 1st position (first page)
• Keyword ‘Macquarie dentists’ ranking in 1st position (first page)
• Keyword ‘Macquarie dental’ ranking in 2nd position (first page)
• Keyword ‘teeth whitening Macquarie University’ ranking in 6th position (first page)
• Keyword ‘new dental patient Macquarie University’ ranking in 7th position (first page)
• Keyword ‘childrens dentistry Macquarie Park’ ranking in 7th position (first page)
• In November, on-page optimisation focused on the keyword ‘dentist North Ryde’. Its ranking can be expected to improve in the upcoming weeks.
• Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://g.co/kgs/cSC3Nx.
• Through December, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

Manager Analysis

In October, the SEO campaign showed significant progress. The analysis reveals that five essential keywords successfully secured a place in the top 3 results on search engines, guaranteeing high visibility to potential clients. Furthermore, eleven keywords earned a spot in the top 4-10 results, demonstrating steady growth in the website’s overall search engine performance.

Notably, the keywords ‘dentist Macquarie’ and ‘Macquarie dentists’ both claimed the coveted first position on the first page, while ‘Macquarie dental’ secured a commendable second position. ‘New dental patient Macquarie University’ ranked sixth, ‘teeth whitening Macquarie University’ ranked eighth, and ‘children’s dentistry Macquarie Park’ was positioned ninth.

In October, the SEO off-page optimisation efforts focused on enhancing the website’s visibility and trustworthiness through local citations and high-quality backlinks. This strategy contributed significantly to the website’s improved Google presence. Additionally, a dedicated SEO-optimised content post on GBP listing (accessible here: https://posts.gle/1yFbhh) was created to strengthen location relevance and engage the local audience.

As the campaign progresses into November, the SEO team aims to intensify on-page optimisation for the keyword ‘dentist North Ryde,’ which exhibits substantial monthly search volume but requires further improvement to achieve a stronger foothold on search engine rankings. The objective is to bring it closer to the first page of Google search results for enhanced visibility and traffic.

SEO Analysis

• 5 keywords ranking in top 3 (first page) results
• 11 keywords ranking in top 4-10 (first page) results
• Keyword ‘dentist Macquarie’ ranking in 1st position (first page)
• Keyword ‘Macquarie dentists’ ranking in 1st position (first page)
• Keyword ‘Macquarie dental’ ranking in 2nd position (first page)
• Keyword ‘new dental patient Macquarie University’ ranking in 6th position (first page)
• Keyword ‘teeth whitening Macquarie University’ ranking in 8th position (first page)
• Keyword ‘childrens dentistry Macquarie Park’ ranking in 9th position (first page)
• In October, SEO off-page optimisation focused on gaining local citations to boost site visibility and trustworthiness by helping improve Google presence through quality backlinks.
• Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/1yFbhh.
• Through November, the SEO on-page optimisation will focus on the keyword ‘dentist North Ryde’ as it gets significant monthly searches and has yet to gain a strong footing in the rankings. The goal is to bring it closer to the first page of Google search results.