Manager Analysis

In September, our SEO endeavours resulted in notable achievements, with 5 keywords securing top 3 positions and an additional 12 keywords ranking in the top 4-10 positions on the first page.

Noteworthy performances include ‘dentist Macquarie,’ ‘Macquarie dentists,’ and ‘Macquarie dental,’ each claiming 1st and 2nd positions on the first page, respectively. ‘New dental patient Macquarie University’ and ‘teeth whitening Macquarie University’ secured 6th and 7th positions, contributing to our robust online presence.

The SEO campaign for September strategically focused on creating three new content pages on ’emergency dentist,’ ‘general dentist,’ and ‘teeth whitening.’ These pages, in addition to forming the basis for SEO location pages, cater directly to local search intents, enhancing trust and relevance for users in target areas. Furthermore, SEO-optimised content for the GBP listing was crafted to increase location relevance. View the post here: https://posts.gle/qmPfvM.

Looking ahead to October, the SEO strategy shifts to off-page optimisation, emphasising the acquisition of local citations. This approach aims to improve site visibility, credibility, and Google presence by securing reputable backlinks. This holistic approach underscores our commitment to maintaining and enhancing search visibility and relevance.

SEO Analysis

• 5 keywords ranking in top 3 (first page) results
• 12 keywords ranking in top 4-10 (first page) results
• Keyword ‘dentist Macquarie’ ranking in 1st position (first page)
• Keyword ‘Macquarie dentists’ ranking in 1st position (first page)
• Keyword ‘Macquarie dental’ ranking in 2nd position (first page)
• Keyword ‘new dental patient Macquarie University’ ranking in 6th position (first page)
• Keyword ‘teeth whitening Macquarie University’ ranking in 7th position (first page)
• Keyword ‘new dental patient North Ryde’ ranking in 9th position (first page)
• In September, the SEO campaign focused on creating three new content pages on ‘emergency dentist’, ‘general dentist’, and ‘teeth whitening’. These pages will be added to the site and will also form the basis for the SEO location pages which will help build trust and relevance as they directly cater to local search intents, ensuring that the site is visible to users within the target areas.
• Additionally, SEO optimised content for the GBP listing was created with the goal of gaining more location relevance. The post can be viewed here:https://posts.gle/qmPfvM.
• Through October, the SEO campaign will focus on off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

Manager Analysis

During August, the SEO campaign delivered notable outcomes, with 6 keywords securing the top 3 positions on the first page of Google search results and an additional 12 keywords ranking within the top 4-10 positions. Among these, ‘dentist Macquarie,’ ‘Macquarie dentists,’ ‘Macquarie dental,’ and ‘teeth whitening Macquarie University’ stood out with 1st, 1st, 2nd, and 3rd positions respectively. ‘New dental patient Macquarie University’ and ‘new dental patient North Ryde’ also achieved impressive rankings at 7th and 8th positions on the first page.

The primary focus of the August SEO campaign was off-page optimisation, accomplished through social foundations and strategies. This approach aimed to enhance site visibility, bolster its reputation, and augment online presence by fostering brand recognition across essential social platforms. In addition, August witnessed a core algorithm update from Google, potentially impacting search rankings and organic traffic. Consequently, rigorous monitoring of site metrics was maintained, with the agility to implement necessary adjustments in line with the update’s implications.

Furthermore, SEO-optimised content for the GBP listing was created to enhance location relevance. This content can be accessed at the following link: https://posts.gle/8zyYZC.
As the campaign progresses into September, the SEO efforts will prioritise the creation of SEO location pages targeting the keywords ‘general dentistry,’ ’emergency dentist,’ and ‘teeth whitening.’ These keywords, with significant monthly search volumes, are poised to strengthen the site’s rankings further, aligning with the campaign’s objectives.

SEO Analysis