Macquarie Dentists – July 2023 Monthly Report
Manager Analysis
In July, significant progress was made in the SEO campaign, with the completion of the initial on-site audit and optimisation. The page titles and meta descriptions were meticulously optimised to ensure optimal length and alignment with the targeted keyword strategy, enhancing the website’s visibility and relevance in search results. Furthermore, the implementation of local business schema was successfully executed, contributing to improved local search visibility and providing valuable information to search engines. The XML sitemap was re-submitted to search engines, ensuring that all relevant pages are crawled and indexed efficiently. Additionally, the creation of SEO-optimised content for the GBP listing aimed to enhance location relevance, attracting more potential customers. Moving forward to August, the SEO campaign will shift its focus to off-page optimisation, utilising social foundations and strategies to build natural backlinks and improve the site’s reputation and online presence, further boosting its search engine rankings and overall visibility.
SEO Analysis
Macquarie Dentists – June 2023 Monthly Report
Manager Analysis
In June, the SEO campaign kicked off with several important milestones. Key accomplishments included completion of thorough SEO keyword research and conducting a comprehensive analysis of the company, competitors, and target customers. In addition, ongoing auditing of the homepage and individual web pages to identify areas for optimisation. Moving into July, the focus will shift towards creating and publishing new SEO content pages. The campaign will prioritise on-page strategies to improve rankings for crucial keywords, aiming to bring them closer to the first page of Google search results. The ultimate goal is to drive customer engagement and actions on the website, increasing its visibility and impact.