Macquarie Dentists – May 2023 Monthly Report
Manager Analysis
May marked the final month of the Facebook Ads campaign, which achieved 21 clicks, directing users to the third-party booking page. The ads generated a total of 291 engagements, including 8 reactions, 1 save, and 282 link clicks, indicating significant interest and interaction with the ads. The campaign reached an impressive 25,864 unique users during this period. As the month concluded, the campaign was paused and will remain inactive unless there are further requests for its continuation.
May also marked the final month of the Google Ads campaign, which demonstrated consistent success in driving conversions. Out of the total 45 conversions achieved, 39 were clicks leading to the third-party booking page. The campaign further received calls initiated from both the ads and the website, along with a Contact Form submission. To enhance performance, the team regularly added competitor, irrelevant, low intent terms, and specific dentist names to the negative keywords list. Following May, the campaign was paused and will remain inactive unless there are future instructions to resume it.
Google Ads Analysis
Facebook Analysis
Macquarie Dentists – April 2023 Monthly Report
Manager Analysis
In April, the Google Ads campaign experienced an increase in conversions, with 48 recorded conversions and a 28.57% conversion rate. Clicks also increased to 168, with a 7.21% click-through rate (CTR). The majority of conversions were from clicks to the third-party booking page, with some from calls made through ads, the website, and a contact form submission.
To improve the campaign’s performance, callout extensions were added to the ads in April. Additionally, negative keywords were regularly added to exclude competitor, irrelevant, low-intent terms, and specific dentist names from triggering the ads. For May, the focus will be on updating the negative keywords list to avoid wasting the budget on non-relevant searches. Refining the keywords will also be a priority to ensure that the campaign targets the right audience and maximises its performance.
Lastly, the new Facebook Ads Campaign generated 3 enquiries from the custom landing page. The ads received 77 engagements, 65 link clicks, and had a CTR of 0.57%. The campaign also reached 6,680 people and gained 12 reactions. For May, the focus will be on optimising ad delivery to target people who saw the website but did not convert. Retargeting will be done through Facebook Ads to increase conversions. The campaign’s performance in April showed potential, and adjustments will be made to improve its effectiveness in the coming months.