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Magnum MFG – March Monthly Report

Apr 7, 2020

Manager

The month of March has produced an interesting month overall with some positives. We have seen a dip in the overall website traffic, in particular towards the second half of the month. This is likely due to the current situation in the world due to COVID-19, however it was pleasing to see the website traffic pick up slightly towards the end of the month. It seems this was a similar trend for the conversions in the Google Ads campaign with the number of conversions dipping from 26th March onwards. However, we have seen the average CPC drop significantly in the last 2 weeks as well which is great news for the campaign. Over the coming months we will continue to optimise the campaign to ensure we are remaining in a good position during this challenging time. We will be keeping an eye on the trends of both the website traffic and conversions to ensure we are not seeing any major down times.

Google Ads Analysis

  • The Google Ads campaign has performed very well through the month of March. The number of conversions from only the search campaigns is at 40 total conversions for the month and our CTR is at 9.46% with a cost per conversion of $105.47. These numbers are fantastic to see.
  • However, the shopping campaigns are not performing as well as the search campaigns. This could be due to the current situation in the world and is something we will be monitoring over the coming weeks.
  • Our plan for the month of April is to continue optimising both the search campaigns and shopping campaigns seperately to ensure they are each performing at their highest standard

    • Magnum MFG – February Monthly Report

    Mar 6, 2020

    Manager

    The month of February has seen a pleasing month of Google Ads results. We have seen a 13% increase in the overall website traffic coming from cpc (Cost per click), from 7,505 in January to 8,124 in February. This has come from the increase we have seen in clicks on the campaign, however we now need to back this up with an increase in the number of conversions. In order to achieve an improved conversion rate in the coming month we will be working to optimise the keywords and ads over the coming month.

    Google Ads Analysis

  • February has been a positive month of the Google Ads campaign. We have seen an increase in Clicks (15.4%), Impressions (10.6%) and CTR (4.3%). We also noticed a drop in our Average CPC (-9.8%) which is great to see
  • We did see a lower number of Conversions and Conversion rate compared to the previous month
  • The plan for March is to structure the campaign so see a higher CTR, and optimise the campaign to see an improved conversion rate. We would also like to see more consistency in the achieved conversions on a weekely basis.