Manager

The month of January has seen some fantastic Google Ads stats to start the year with. We have seen a significant increase in the number of conversions and our CTR has improved from the previous month, but we would really like to see this higher still. Over the coming month we will be working to structure the campaign to see this increase in the CTR and the Conversion Rate without sacrificing the number of clicks achieved. We have also noted that the Shopping campaigns are the highest contributing factor for the low CTR and we are limited in what we can do to improve this. We would recommend editing the product description in the merchant account. Overall, the campaign is tracking well, and our focus for the coming month is to do what we can to improve the CTR and maintain if not enhance the number of conversions.

Google Ads Analysis

Manager

November has produced a very strong month of numbers from the Google Ads campaign. We have seen a huge increase in the number of conversions which is great! With the optimisations made through the month we have been able to see some significant improvements in comparison to the previous month. Through December, we will continue to analyse these statistics to ensure we are making more valuable campaign optimisations to see this trend of results continuing into the New Year.

Google Ads Analysis

We saw some very successful Google Ads results through the month of November. We have seen an increase in Clicks (12.4%), CTR (5.1%), Conversions (47%) and Conversions rate (30.9%). We were also able to achieve a lower Cost per Conversion (-29.6%) and Average CPC (-7.9%). These numbers are a great indication that succesful optimisations and changes we made in November. These optimisations included changing the non perofrming keywords and the non performing ads. We have also noted that Friday seems to be the most successful day in terms of conversions so we should bid a little higher on that day to maximise the overall results. Our plan for December aside from changing the bid, will also be to structure the campaign to drive an increase in CTR to around 3% or higher and our conversions rate target will be atleast 2%.