Magnum MFG – October Monthly Report
Manager
The month of October has been an impressive month of results! We have seen the website traffic remain very similar to the previous month. We have seen a massive improvement in the number of conversions after a slower month in September. With 65 achieved conversions through October, we can see that the optimisation made to the campaign have had a positive effect. Through November, we will continue with optimisation to help lower the cost per conversion and see a further increase in the number of conversions throughout the month.
Google Ads Analysis
The Google ads campaign has seen some impressive results for the month of October. We have been able to achieve an increase in Clicks (5.0%), CTR (19.7%), Conversions (60.3%) and the Conversion rate (52.6%) which has been great to see. Throughout the month, we optimised the non-performing keywords and changed the non performing ads which has proven to be effective according to the direct effect this had on the stats we achieved throughout the month. The plan for November is to see these results continue and also to structure the campaign to see an improved CTR, conversions and a lower Cost per conversion to ensure we are always moving forward with results, not simply maintaining them.
Magnum MFG – September Monthly Report
Manager
The month of September has seen a slower month of Google Ads results overall. We have seen a slight increase in the overall website traffic which is positive. Over the coming month we will be working to see an increase in the Google Ads impressions and CTR, to hopefully see a further increase in the website traffic. We will also be working to see an increase in the number of conversions achieved throughout the coming month while also lowering down the current cost per conversion.
AdWords Analysis
The Google Ads campaign has been successful in terms of overall conversions for the month of September. We have managed to achieve a very slight increase in the number of Clicks (.3%) and a more significant increase in the CTR (11.9%). We did see a slightly lower number of conversions this month in comparison to the previous month however, we are definitely still seeing a positive performance overall. Our plan for the month of October is to structure the campaign to maximise the number of conversions within the current budget and to improve the CTR further along with the conversion rate. We will also be focusing on lowering the cost per conversion.