Magnum MFG – August Monthly Report
Manager
The month of August has been a great month of numbers. We have seen a 16% increase in the overall website traffic with the highest contributor to this traffic being ‘cpc’ (Google Ads). We have seen a dramatic increase in the number of conversions which has been impressive. We do have a recommendation mentioned below for a change in the coming month which could help see an improvement in the CTR and total number of conversions. We will not move forward with this change without your approval first. But please do let our team know if you have any questions about this.
AdWords Analysis
The month of August has been successful for the Google Ads campaign. We have seen an increase in the click through rate by 54.6%, Conversions by 44.2% and Conversion rate by 17.6%. These stats are improved from the previous month, however we are confident we can improve on these even more through September. Especially on the CTR front, if we can remove the networks that do not achieve conversions, our impressions might be lesser overall, however we would likely see an improvement in our CTR which could also lead to higher number of conversions and conversion rate.
Magnum MFG – July Monthly Report
Manager
The month of July saw as slower start than previous months. We have seen a very slight increase in website traffic which is great, and positive to see that a large majority of the website traffic is coming from cpc (Google Ads) traffic. The campaign itself, while off to a slow start, has started to show improvements over the last 2 weeks in particular which is positive. Looking at the stats, these are down from the previous month and we will be working through August to ensure these numbers can bounce back up for the coming month.
SEO Analysis
July has been a slower month overall for the Google Ads campaign. However, it has been positive this month to see a slight increase in Clicks (1.2%) and Impressions (2.7%). Towards the end of July and as of today conversions have been picking up due to the change in bidding strategy discussed during the month. We will be observing this until the middle of the month to see if this strategy is fitting in well for the campaign.