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Lateral Medical – March Monthly Report

by | Apr 7, 2020 | Lateral Medical | 0 comments

Manager

The month of March has seen some interesting results. We have seen a significant increase in the organic website traffic from mid-March onwards, most likely due to the current situation with COVID-19. Seeing this increase from 515 organic visits in February to 1,563 organic visits in March is a great indication that we have well-positioned ourselves for a sudden influx in users who are searching for medical supplies online. Through April, our focus will be on the off-page strategy and we will be working to see a further position jump for the keyword ‘patient warmer’ in particular.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 6 keywords ranking in top 4-10 (first page) results
  • Keyword ‘ent supplies’ ranking in 4th position (first page)
  • Keyword ‘patient warmer’ ranking in 30th position (third page)
  • Keyword ‘hospital curtains’ ranking in 2nd position (first page)
  • Off-page work will be utilising in April to see another boost for the keyword ‘patient warmer’