Manager
The month of March has produced a positive month of results overall. While we have seen a drop in the overall website traffic from mid-March onwards, it was pleasing to see a peak towards the end of the month. This drop has most likely come from the effects of the restrictions put in place for COVID-19. However, what we can do is ensure we are putting ourselves in a positive position for the people who are still searching for these types of services. We have seen a massive win for the SEO campaign with the term ‘curtain brisbane’ now appearing on the first page of results! The Google Ads campaign has continued to progress with the existing budget. We will continue to utilise our optimisation strategies to ensure we can see continued results during this difficult time.
SEO Analysis
50 keywords ranking in top 3 (first page) results
33 keywords ranking in top 4-10 (first page) results
Keyword ‘curtain brisbane’ ranking in 10th position (first page)
Keyword ‘curtains brisbane’ ranking in 8th position (first page)
Keyword ‘custom made curtains brisbane’ ranking in 5th position (first page)
Off-page optimisations will be utilising in April to see further improvements for the keyword ‘curtains brisbane’
Google Ads Analysis
The Google Ads campaign generated 39 Clicks, 1.1% CTR, 1 Call conversions as well as form submissions.
We have seen that our Clicks and CTR are both lower compared to the month of February. It seems some conversions are still not showing correctly in the dashboard.
Our plan for April is to resolve the conversion tracking issue and further optimise the campaign to ensure we can maximise the limited budget.
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